Top Ads on U2 Sleep

U2 Sleep Background Introduction:

U2 Can Stop Tossing &Turning

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

U2 Sleep has been advertising and marketing on Facebook for many years. And U2 Sleep has placed 37 of ads on the Facebook platform in the last month. In the past few years,U2 Sleep has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for U2 Sleep on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for U2 Sleep. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from U2 Sleep.

BigSpy

1.U2 Sleep Top 3 Ads Basic Understanding

   top1  top2  top3
Name  U2 Sleep  U2 Sleep  U2 Sleep
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  N/A

U2 Sleep Marketing Objectives Analysis: 

U2 Sleep has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. U2 Sleep best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.U2 Sleep Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The World's 1st Stop Tossing & Turning Pillow  U2 Pillow can stop tossing & turning U2 Sleep 
Ad Copy Text  U2™️ Pillow, recommended by NBA star #DwightHoward of Los Angeles Lakers, Only $49 for our LIMIT...  The world's 1st stop tossing & turning pillow will launch on #Kickstarter You shouldn’t have to ...  Sleep like a Pro. Revolutionary U2 bed pillow makes you sleep betterSubscribe our update to get 50% ...
Link Description  50% OFF for our SUPER EARLY BIRD on Kickstarter  A Cool and Sweat-free Night  N/A
Website Link  ks.u2sleep.com  www.u2sleep.com  www.facebook.com
CTA  LEARN_MORE  SUBSCRIBE  
Text Word Count 631  263  129
Like 5  16  370

U2 Sleep Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. U2 Sleep Top 1 ads got 5 likes. U2 Sleep uses a sentence with the finishing touch title: “The World's 1st Stop Tossing & Turning Pillow”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. U2 Sleep shared 631 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. U2 Sleep should continue to optimize the ad content.

3.U2 Sleep Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-17-2020-06-18  2020-05-31-2020-06-15  2020-06-10-2020-06-15
Landing Page Link  http://ks.u2sleep.com/kN98fksiE  https://www.u2sleep.com/   https://www.facebook.com/U2-Sleep-103037424689275/?_sref_=131212838538400&refid=28&_ft_=adid.23844689273600624:qid.6838798835407425581:mf_story_key.-3883065126133110488:is_sponsored.1:ei.AI@AQLPTGUyKJHBJcyHVk56IbSy0PHxmfOYPg4GLFnjf_NvbK4LDMByVCginrJwT76cq4yTBlUrbzIjo33H75E_Uu-1:top_level_post_id.131212845205066:content_owner_id_new.103037424689275:page_id.103037424689275:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592281598:filter.h_nor:tds_flgs.3:actrs.103037424689275:page_insights.%7B%22103037424689275%22:%7B%22page_id%22:103037424689275,%22page_id_type%22:%22page%22,%22actor_id%22:103037424689275,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1588839560,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B131212845205066%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:103037424689275,%22page_id%22:103037424689275,%22post_id%22:131212845205066,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by U2 Sleep are successful.

U2 Sleep Creative Analysis: 

U2 Sleep placed a Video ad in 2020-06-17-2020-06-18, and got 5 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.U2 Sleep Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  Dutch

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

U2 Sleep has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.U2 Sleep Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-18  2020-05-31-2020-06-15  2020-06-10-2020-06-15
During  2 days  16 days 6 days 
Like  5  16  370
Share  0  4  0
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. U2 Sleep ‘s Top 1 ad received 5 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for U2 Sleep, helping U2 Sleep to grasp the ad data more clearly.