Top Ads on U.S. Department of Veterans Affairs

U.S. Department of Veterans Affairs Background Introduction:

Serving Veterans and their families. Please remember the only secure way to ask personal questions is at https://iris.custhelp.com.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

U.S. Department of Veterans Affairs has been advertising and marketing on Facebook for many years. And U.S. Department of Veterans Affairs has placed 40 of ads on the Facebook platform in the last month. In the past few years,U.S. Department of Veterans Affairs has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for U.S. Department of Veterans Affairs on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for U.S. Department of Veterans Affairs. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from U.S. Department of Veterans Affairs.

BigSpy

1.U.S. Department of Veterans Affairs Top 3 Ads Basic Understanding

   top1  top2  top3
Name  U.S. Department of Veterans Affairs  U.S. Department of Veterans Affairs  U.S. Department of Veterans Affairs
Page Categories  Medical & Health  Medical & Health  Medical & Health
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

U.S. Department of Veterans Affairs Marketing Objectives Analysis: 

U.S. Department of Veterans Affairs has been operating in Medical & Health for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. U.S. Department of Veterans Affairs best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.U.S. Department of Veterans Affairs Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  VA is Here to Support You  Take the first step Consejos para no fumar 
Ad Copy Text  VA offers programs and services dedicated to helping Veterans with depression.  Find effective treatment options for overcoming problems with anxiety.  Conviertase hoy mismo en un no fumador. Obtenga la información que necesita en SmokefreeVET en es...
Link Description  Find Mental Health Support  Resources for Veterans  Pruebe SmokefreeVET en español
Website Link  www.mentalhealth.va.gov  www.mentalhealth.va.gov  veterans.smokefree.gov
CTA  LEARN_MORE  LEARN_MORE  SIGN_UP
Text Word Count 78  70  107
Like 617  326  36

U.S. Department of Veterans Affairs Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. U.S. Department of Veterans Affairs Top 1 ads got 617 likes. U.S. Department of Veterans Affairs uses a sentence with the finishing touch title: “VA is Here to Support You”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. U.S. Department of Veterans Affairs shared 78 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. U.S. Department of Veterans Affairs should continue to optimize the ad content.

3.U.S. Department of Veterans Affairs Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-11-2020-06-20  2020-05-19-2020-06-17  2020-04-16-2020-06-14
Landing Page Link  https://www.mentalhealth.va.gov/depression/treatment.asp?utm_source=facebook.com&utm_medium=cpc&utm_campaign=fap_traffic_depression&utm_term=fofan_veteran.interest-demo_none&utm_content=ph_male-short.depression_4-9-20  https://www.mentalhealth.va.gov/anxiety/programs.asp?utm_source=facebook.com&utm_medium=cpc&utm_campaign=fap_conversion_anxiety&utm_term=none_veterans.interests_lookalike.anxiety&utm_content=ph_male-short.anxiety_4-9-20&fbclid=IwAR0IizPe-L2djVIER-ZNvgGluLSa66ehDt_gzDyA9y3udCliqpYfsIGLK1E   https://veterans.smokefree.gov/tools-tips-vet/smokefreevetesp?utm_source=facebook&utm_medium=cpc&utm_campaign=signup_spanish&utm_content=fof&utm_term=couple.2&fbclid=IwAR1F-uNznRvuoL1p3W0rqjNaPu9BR0BpVMEUnZ6RX6C2T6IW5bZtm5Kkvic

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by U.S. Department of Veterans Affairs are successful.

U.S. Department of Veterans Affairs Creative Analysis: 

U.S. Department of Veterans Affairs placed a Image ad in 2020-05-11-2020-06-20, and got 617 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.U.S. Department of Veterans Affairs Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,India,Egypt...  United States  Puerto Rico
Language  English  English  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

U.S. Department of Veterans Affairs has the best conversion in United States,India,Egypt..., and can advertise more in United States,India,Egypt... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.U.S. Department of Veterans Affairs Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-11-2020-06-20  2020-05-19-2020-06-17  2020-04-16-2020-06-14
During  41 days  30 days 60 days 
Like  617  326  36
Share  95  42  11
Comment  73  12  5

Advertising effectiveness is a direct manifestation of advertising. U.S. Department of Veterans Affairs ‘s Top 1 ad received 617 likes, 95 shares, 73 comments in just 41 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for U.S. Department of Veterans Affairs, helping U.S. Department of Veterans Affairs to grasp the ad data more clearly.