Top Ads on U Mobile

U Mobile Background Introduction:

U Mobile is a data-centric, multiple award-winning telco. Our main shareholders are ST Telemedia and U Telemedia. As the challenger telco, we constantly disrupt the status quo to give customers what they want. Their passions drive our UNLIMITED IDEAS.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

U Mobile has been advertising and marketing on Facebook for many years. And U Mobile has placed 175 of ads on the Facebook platform in the last month. In the past few years,U Mobile has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for U Mobile on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for U Mobile. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from U Mobile.


1.U Mobile Top 3 Ads Basic Understanding

   top1  top2  top3
Name  U Mobile  U Mobile  U Mobile
Page Categories  Local Business  Local Business  Local Business
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

U Mobile Marketing Objectives Analysis: 

U Mobile has been operating in Local Business for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. U Mobile best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.U Mobile Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  U Mobile  Gratis Panggilan IDD U Mobile 
Ad Copy Text  Looking for a device upgrade package without limitations? Now you can - with the best value and aff...  GRATIS 240 menit PANGGILAN IDD ke Indonesia selama satu bulan! Cukup dengan isi ulang RM15/minggu  Miliki iPhone 11 baharu serendah RM89/bulan dengan UPackage hari ini dan nikmati PERCUMA naik taraf ...
Link Description  N/A  U Mobile Prabayar  N/A
Website Link
Text Word Count 293  97  158
Like 210  725  2620

U Mobile Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. U Mobile Top 1 ads got 210 likes. U Mobile uses a sentence with the finishing touch title: “U Mobile”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. U Mobile shared 293 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. U Mobile should continue to optimize the ad content.

3.U Mobile Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Carousel
Ad Time   2020-06-17-2020-06-20  2020-06-04-2020-06-20  2020-04-27-2020-06-20
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by U Mobile are successful.

U Mobile Creative Analysis: 

U Mobile placed a Carousel ad in 2020-06-17-2020-06-20, and got 210 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.U Mobile Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Malaysia,Indonesia
Language  Croatian  Turkish  Croatian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

U Mobile has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.U Mobile Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-20  2020-06-04-2020-06-20  2020-04-27-2020-06-20
During  4 days  17 days 55 days 
Like  210  725  2620
Share  7  40  233
Comment  63  46  2250

Advertising effectiveness is a direct manifestation of advertising. U Mobile ‘s Top 1 ad received 210 likes, 7 shares, 63 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for U Mobile, helping U Mobile to grasp the ad data more clearly.