Top Ads on U Magazine

U Magazine Background Introduction:

香港旅遊‧飲食‧生活‧文化 跨媒體頻道,無間斷放送食買玩精第一手多媒體內容,一書三冊《U Magazine》,逢星期五出版。 訂閱電子版:http://umagazine.com.hk/subscribe/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

U Magazine has been advertising and marketing on Facebook for many years. And U Magazine has placed 93 of ads on the Facebook platform in the last month. In the past few years,U Magazine has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for U Magazine on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for U Magazine. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from U Magazine.

BigSpy

1.U Magazine Top 3 Ads Basic Understanding

   top1  top2  top3
Name  U Magazine  U Magazine  U Magazine
Page Categories  Magazine  Magazine  Magazine
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

U Magazine Marketing Objectives Analysis: 

U Magazine has been operating in Magazine for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. U Magazine best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.U Magazine Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  U Magazine  Mira Place首屆「激賞祭」!優惠低至半價 【即領$25現金券】日本營養學家共同開發のHair Recipe生薑×蘋果營養洗護系列~ 
Ad Copy Text  【#酒店推介】馬爾代夫=貴?不如睇睇這間全新在 9 月 1 日才開幕的 SAii Lag...  -  -
Link Description  N/A  N/A  生活家現金券系統
Website Link  www.facebook.com  hk.ulifestyle.com.hk  bit.ly
CTA  LIKE_PAGE  LEARN_MORE  GET_OFFER
Text Word Count 402  1182  959
Like 40840  369  183

U Magazine Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. U Magazine Top 1 ads got 40840 likes. U Magazine uses a sentence with the finishing touch title: “U Magazine”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. U Magazine shared 402 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LIKE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. U Magazine should continue to optimize the ad content.

3.U Magazine Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-03-15-2020-06-20  2020-06-07-2020-06-17  2020-06-11-2020-06-17
Landing Page Link  https://www.facebook.com/umagazinehk/videos/223563605500925/  https://hk.ulifestyle.com.hk/activity/detail/117420/?fbclid=IwAR3KliZqmQ_9P5QqGIuZCKIs6peL38BKm46EeEtgEPBXdHYj0AYpRnn7fPE   https://bit.ly/3cnU3pT?fbclid=IwAR2w9kwax8HIjSXVo8g0IhZ9xIFvvQRKWDkfN2FK2dVeXMIEsXxQIfBYbcE

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by U Magazine are successful.

U Magazine Creative Analysis: 

U Magazine placed a Video ad in 2020-03-15-2020-06-20, and got 40840 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.U Magazine Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Indonesia  N/A  N/A
Language  N/A  Spanish  Chinese (Traditional)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

U Magazine has the best conversion in Indonesia, and can advertise more in Indonesia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.U Magazine Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-15-2020-06-20  2020-06-07-2020-06-17  2020-06-11-2020-06-17
During  98 days  11 days 7 days 
Like  40840  369  183
Share  687  7  63
Comment  243  0  18

Advertising effectiveness is a direct manifestation of advertising. U Magazine ‘s Top 1 ad received 40840 likes, 687 shares, 243 comments in just 98 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for U Magazine, helping U Magazine to grasp the ad data more clearly.