Top Ads on Two Oceans Aquarium

Two Oceans Aquarium Background Introduction:

The Two Oceans Aquarium is a window into the spectacular oceans surrounding the southern African coast.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Two Oceans Aquarium has been advertising and marketing on Facebook for many years. And Two Oceans Aquarium has placed 11 of ads on the Facebook platform in the last month. In the past few years,Two Oceans Aquarium has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Two Oceans Aquarium on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Two Oceans Aquarium. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Two Oceans Aquarium.

BigSpy

1.Two Oceans Aquarium Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Two Oceans Aquarium  Two Oceans Aquarium  Two Oceans Aquarium
Page Categories  Aquarium  Aquarium  Aquarium
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Two Oceans Aquarium Marketing Objectives Analysis: 

Two Oceans Aquarium has been operating in Aquarium for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Two Oceans Aquarium best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Two Oceans Aquarium Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Trash Bash - World Wetlands Day cleanup  Two Oceans Aquarium Two Oceans Aquarium 
Ad Copy Text  The first Trash Bash of 2020 is happening at Rondevlei Nature Reserve on 1 February 2020 - let's hel...  It's 2020! Hope you're ready to dive right into another incredible year.  An annual membership to the Two Oceans Aquarium means you get to visit the fish as often as you wish...
Link Description  Causes ยท 230 personnes  It's 2020! Hope you're ready to dive right into another incredible year.  N/A
Website Link  www.facebook.com  www.aquarium.co.za  www.aquarium.co.za
CTA  EVENT_RSVP  LEARN_MORE  LEARN_MORE
Text Word Count 168  73  101
Like 89  216  0

Two Oceans Aquarium Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Two Oceans Aquarium Top 1 ads got 89 likes. Two Oceans Aquarium uses a sentence with the finishing touch title: “Trash Bash - World Wetlands Day cleanup”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Two Oceans Aquarium shared 168 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is EVENT_RSVP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Two Oceans Aquarium should continue to optimize the ad content.

3.Two Oceans Aquarium Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-01-20-2020-01-29  2020-01-01-2020-01-01  2019-04-10-2019-04-24
Landing Page Link  https://www.facebook.com/66712831109/posts/10159390266041110/  https://www.aquarium.co.za/?fbclid=IwAR1sB_p9zfS8fTAO365OhopUmyF-cxRNnbW5keI8H2PBWUETMmDVCJG15Lg   https://www.aquarium.co.za/content/members/membership

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Two Oceans Aquarium are successful.

Two Oceans Aquarium Creative Analysis: 

Two Oceans Aquarium placed a Image ad in 2020-01-20-2020-01-29, and got 89 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Two Oceans Aquarium Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  South Africa
Language  French  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Two Oceans Aquarium has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Two Oceans Aquarium Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-20-2020-01-29  2020-01-01-2020-01-01  2019-04-10-2019-04-24
During  10 days  1 days 15 days 
Like  89  216  0
Share  0  13  0
Comment  4  6  0

Advertising effectiveness is a direct manifestation of advertising. Two Oceans Aquarium ‘s Top 1 ad received 89 likes, 0 shares, 4 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Two Oceans Aquarium, helping Two Oceans Aquarium to grasp the ad data more clearly.