Top Ads on Twilio

Twilio Background Introduction:

Twilio's mission is to fuel the future of communications by empowering builders of all kinds.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Twilio has been advertising and marketing on Facebook for many years. And Twilio has placed 332 of ads on the Facebook platform in the last month. In the past few years,Twilio has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Twilio on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Twilio. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Twilio.

BigSpy

1.Twilio Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Twilio  Twilio  Twilio
Page Categories  Business Service  Business Service  Business Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Twilio Marketing Objectives Analysis: 

Twilio has been operating in Business Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Twilio best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Twilio Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  TwilioQuest: Download for Free  Join our live event on June 25 Twilio Flex 
Ad Copy Text  More and more of our lives are lived inside the virtual worlds of computers. This universe, which we...  Retail is undergoing a digital transformation. Join us for Twilio Engage Everywhere as we welcome fo...  Radically different software. Unparalleled control. Check out Twilio Flex:
Link Description  Learn to code and battle to save The Cloud in TwilioQuest!  Let's discuss the future of retail communications  A New Era of Fully-Programmable Enterprise Software
Website Link  www.twilio.com  www.twilioengageeverywhere.com  ahoy.twilio.com
CTA  DOWNLOAD  SIGN_UP  LEARN_MORE
Text Word Count 277  238  74
Like 58  269  10

Twilio Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Twilio Top 1 ads got 58 likes. Twilio uses a sentence with the finishing touch title: “TwilioQuest: Download for Free”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Twilio shared 277 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Twilio should continue to optimize the ad content.

3.Twilio Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-05-29-2020-06-18  2020-06-11-2020-06-18  2020-06-09-2020-06-18
Landing Page Link  https://www.twilio.com/quest?utm_source=facebook&utm_medium=cpc&utm_campaign=TwilioQuest_Paid&utm_content=Facebook_Mobile_Feed-Dev_Download_TwilioQuest_D  https://www.twilioengageeverywhere.com/twilioengagejuneapjindex?utm_source=facebook&utm_medium=cpc&utm_campaign=engage&utm_content=ACQ&utm_term=APJ-Engage-Everywhere-Retail&fbclid=IwAR2z1h-4XSCmxxtKWmvdico-ckTjAI2qc1T9tabIva1iBBTF7_ROLrwX3AI   https://ahoy.twilio.com/flex-omnichannel-demo-request?utm_source=facebook&utm_medium=cpc&utm_campaign=3Q-Twilio-Platform-Acq&utm_content=Facebook_Mobile_Feed-Flex_omnichannel-v

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Twilio are successful.

Twilio Creative Analysis: 

Twilio placed a Image ad in 2020-05-29-2020-06-18, and got 58 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Twilio Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Lithuania,United States  Indonesia  Saudi Arabia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Twilio has the best conversion in Lithuania,United States, and can advertise more in Lithuania,United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Twilio Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-29-2020-06-18  2020-06-11-2020-06-18  2020-06-09-2020-06-18
During  16 days  8 days 10 days 
Like  58  269  10
Share  18  2  1
Comment  8  7  1

Advertising effectiveness is a direct manifestation of advertising. Twilio ‘s Top 1 ad received 58 likes, 18 shares, 8 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Twilio, helping Twilio to grasp the ad data more clearly.