Top Ads on TrueCoverage

TrueCoverage Background Introduction:

TrueCoverage brings together health care options from leading health plans in a simple-to-use and easy-to-understand shopping site.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

TrueCoverage has been advertising and marketing on Facebook for many years. And TrueCoverage has placed 110 of ads on the Facebook platform in the last month. In the past few years,TrueCoverage has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for TrueCoverage on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for TrueCoverage. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from TrueCoverage.


1.TrueCoverage Top 3 Ads Basic Understanding

   top1  top2  top3
Name  TrueCoverage  TrueCoverage  TrueCoverage
Page Categories  Information Technology Company  Information Technology Company  Information Technology Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

TrueCoverage Marketing Objectives Analysis: 

TrueCoverage has been operating in Information Technology Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. TrueCoverage best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.TrueCoverage Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Finally, Affordable Health Insurance!  TrueCoverage Health insurance in Texas: affordable & cheap options 
Ad Copy Text  no setting  no setting  no setting
Link Description  See how we can help you save money on health insurance.  TrueCoverage brings together health care options from leading health plans in a simple-to-use and easy-to-understand shopping site.  Healthcare costs have increased in Texas in past few years, read to find out the best affordable health insurance in Texas & top insurance providers.
Website Link
Text Word Count 0  0  0
Like 0  0  0

TrueCoverage Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. TrueCoverage Top 1 ads got 0 likes. TrueCoverage uses a sentence with the finishing touch title: “Finally, Affordable Health Insurance!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. TrueCoverage shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. TrueCoverage should continue to optimize the ad content.

3.TrueCoverage Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-10-16-2020-04-27  2019-10-18-2020-04-27  2019-10-16-2020-04-27
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by TrueCoverage are successful.

TrueCoverage Creative Analysis: 

TrueCoverage placed a Image ad in 2019-10-16-2020-04-27, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.TrueCoverage Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

TrueCoverage has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.TrueCoverage Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-10-16-2020-04-27  2019-10-18-2020-04-27  2019-10-16-2020-04-27
During  195 days  193 days 195 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. TrueCoverage ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 195 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for TrueCoverage, helping TrueCoverage to grasp the ad data more clearly.