Top Ads on TruWood

TruWood Background Introduction:

Our goal is to help you look as sharp & fashionable as ever, with a variety of elegant bamboo style fashion accessories.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

TruWood has been advertising and marketing on Facebook for many years. And TruWood has placed 314 of ads on the Facebook platform in the last month. In the past few years,TruWood has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for TruWood on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for TruWood. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from TruWood.

BigSpy

1.TruWood Top 3 Ads Basic Understanding

   top1  top2  top3
Name  TruWood  TruWood  TruWood
Page Categories  Jewelry/Watches  Jewelry/Watches  Jewelry/Watches
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

TruWood Marketing Objectives Analysis: 

TruWood has been operating in Jewelry/Watches for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. TruWood best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.TruWood Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline   Keep Nature at Your Side  Take a Piece of The Outdoors Every Where You Go Up to 50% OFF 
Ad Copy Text  The World Needs Our Help Re-plant the seed of hope for a greener future with 10 trees planted for e...  Born By Nature. Keep a reminder of our natural world around your wrist www.mytruwood.com On NOW ...  Looking to save a little extra? Use code for a full 20% OFF today! www.mytruwood.com (just don't t...
Link Description  Handcrafted wood watches & lifestyle accessories.  Handcrafted wood watches & lifestyle accessories.  Buy One = Plant 10
Website Link  www.mytruwood.com  www.mytruwood.com  www.mytruwood.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 227  163  201
Like 405  646  0

TruWood Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. TruWood Top 1 ads got 405 likes. TruWood uses a sentence with the finishing touch title: “ Keep Nature at Your Side”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. TruWood shared 227 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. TruWood should continue to optimize the ad content.

3.TruWood Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-04-2020-06-18  2020-03-23-2020-06-18  2020-06-01-2020-06-16
Landing Page Link  https://www.mytruwood.com/collections/best-seller-watches?utm_source=facebook_cpc&utm_medium=TOF+%7C+5%25+Eng/TS/Super+LLAs+%7C+NEW&utm_campaign=Engagement+LLA+5%25&fbclid=IwAR3O5v07CpE2v1J7AwmDIF6i39jPBicpGct1HfFspMgXpK4o_ipEZd1PXk4  https://www.mytruwood.com/collections/best-seller-watches?fbclid=IwAR0t3RpxXwfA3_c5mrMlG1mmiZcIieEzzKwIX0bS7Vk1LkjPZCdMJZ2jUDk   https://www.mytruwood.com/products/truwood-prestige-wooden-watch?variant=14024767012962&utm_source=Facebook&utm_medium=BOF+%7C+ATC+DPA+%7C+RELAUNCH+7-30&utm_campaign=ATC+30+Days&fbclid=IwAR07_wbo9KxgOWbNiCUelXxUyX0gYSVU2c92dYb3c7lmr-bJYUE7qf9130E

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by TruWood are successful.

TruWood Creative Analysis: 

TruWood placed a Image ad in 2020-06-04-2020-06-18, and got 405 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.TruWood Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Israel,Palestine  Romania,Greece,Latvia...  N/A
Language  English  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

TruWood has the best conversion in Israel,Palestine, and can advertise more in Israel,Palestine in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.TruWood Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-18  2020-03-23-2020-06-18  2020-06-01-2020-06-16
During  15 days  88 days 16 days 
Like  405  646  0
Share  9  46  0
Comment  7  13  0

Advertising effectiveness is a direct manifestation of advertising. TruWood ‘s Top 1 ad received 405 likes, 9 shares, 7 comments in just 15 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for TruWood, helping TruWood to grasp the ad data more clearly.