Top Ads on Trotters

Trotters Background Introduction:

Established in 1990, Trotters offers an exclusive range of beautiful children's clothing, footwear and accessories. www.trotters.co.uk

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Trotters has been advertising and marketing on Facebook for many years. And Trotters has placed 140 of ads on the Facebook platform in the last month. In the past few years,Trotters has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Trotters on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Trotters. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Trotters.

BigSpy

1.Trotters Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Trotters  Trotters  Trotters
Page Categories  Baby & Children's Clothing Store  Other  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  wordpress

Trotters Marketing Objectives Analysis: 

Trotters has been operating in Baby & Children's Clothing Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Trotters best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Trotters Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Suitable for any occasion!  GlobetrottersTravellers GlobetrottersTravellers 
Ad Copy Text  Get dressed up for any event with Trotters Occasionwear.  no setting  no setting
Link Description  N/A  Shafali Kashyap Mob: +91-7219202008 , +91-9456658884 Email: shafali.kashyap@globe-trotters.in WhatsApp: +917219202008 Instagram: GlobetrottersTravelers  Shafali Kashyap Mob: +91-7219202008 , +91-9456658884 Email: shafali.kashyap@globe-trotters.in WhatsApp: +917219202008 Instagram: GlobetrottersTravelers
Website Link  www.facebook.com  www.globe-trotters.in  www.globe-trotters.in
CTA  LEARN_MORE  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 56  0  0
Like 226  0  0

Trotters Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Trotters Top 1 ads got 226 likes. Trotters uses a sentence with the finishing touch title: “Suitable for any occasion!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Trotters shared 56 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Trotters should continue to optimize the ad content.

3.Trotters Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-07-2020-06-18  2020-01-08-2020-06-16  2020-01-08-2020-06-16
Landing Page Link  https://www.facebook.com/TrottersChildrenswear/?_sref_=3069998436379394&refid=28&_ft_=adid.23844761564110363:qid.6839593619565770958:mf_story_key.-7886866446578751807:is_sponsored.1:ei.AI@AQKuY_28EM6YEs3iDUdTcvwz6G4aFvFWJlZAD_wHA9k7E9ie8js29HTJWmf63yiq-foFdBRBVOO0vhnew_xlDrpX:top_level_post_id.3069998439712727:content_owner_id_new.134734136572520:call_to_action_type.LEARN_MORE:page_id.134734136572520:src.22:story_location.5:story_attachment_style.rich_media_collection:view_time.1592466984:filter.h_nor:tds_flgs.3:actrs.134734136572520:page_insights.%7B%22134734136572520%22:%7B%22page_id%22:134734136572520,%22page_id_type%22:%22page%22,%22actor_id%22:134734136572520,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1588936853,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3069998439712727%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:134734136572520,%22page_id%22:134734136572520,%22post_id%22:3069998439712727,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R  http://www.globe-trotters.in/   http://www.globe-trotters.in/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Trotters are successful.

Trotters Creative Analysis: 

Trotters placed a Image ad in 2020-05-07-2020-06-18, and got 226 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Trotters Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  India  India
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Trotters has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Trotters Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-07-2020-06-18  2020-01-08-2020-06-16  2020-01-08-2020-06-16
During  43 days  161 days 161 days 
Like  226  0  0
Share  9  0  0
Comment  2  0  0

Advertising effectiveness is a direct manifestation of advertising. Trotters ‘s Top 1 ad received 226 likes, 9 shares, 2 comments in just 43 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Trotters, helping Trotters to grasp the ad data more clearly.