Top Ads on Tropicfeel

Tropicfeel Background Introduction:

The Ultimate Travel Shoe: Made for exploring everything from New York city to the Galapagos

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Tropicfeel has been advertising and marketing on Facebook for many years. And Tropicfeel has placed 344 of ads on the Facebook platform in the last month. In the past few years,Tropicfeel has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Tropicfeel on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Tropicfeel. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Tropicfeel.

BigSpy

1.Tropicfeel Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Tropicfeel  Tropicfeel  Tropicfeel
Page Categories  Product/Service  Product/Service  Brand
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Tropicfeel Marketing Objectives Analysis: 

Tropicfeel has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Tropicfeel best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Tropicfeel Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Now Live: The Most Funded Shoe in Crowdfunding History  Breaking: Tropicfeel is Back With Cala, Their Best Shoe Yet Now Live: Tropicfeel Canyon SS20 Ultra Versatile 4-in-1 Adventure Shoe 
Ad Copy Text  The most funded shoe on crowdfunding – Twice is now available online.  Extremely packable. Extremely versatile. The new shoe invention from Tropicfeel is crushing it – a...  New Canyon SS20 colors are now live! Join the crowdfunding campaign and save – For a limited time ...
Link Description  100% water friendly. Ultra lightweight. Breathable. Awesome.  400% Funded – Check them out now.  6000% Funded – Check it out now.
Website Link  www.tropicfeel.com  crowdfunding.tropicfeel.com  crowdfunding.tropicfeel.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 71  105  105
Like 293  3902  1286

Tropicfeel Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Tropicfeel Top 1 ads got 293 likes. Tropicfeel uses a sentence with the finishing touch title: “Now Live: The Most Funded Shoe in Crowdfunding History”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Tropicfeel shared 71 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Tropicfeel should continue to optimize the ad content.

3.Tropicfeel Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-03-24-2020-06-19  2020-04-30-2020-06-19  2020-04-17-2020-06-19
Landing Page Link  https://www.tropicfeel.com/collections/monsoon/products/tropicfeel-monsoon-black-the-travel-sneaker  https://crowdfunding.tropicfeel.com/products/cala-crowdfunding?utm_source=Facebook-Ads&utm_medium=cpc&utm_campaign=BCK_TROPIC_CROWD&utm_content=BCK_TROPIC_12C&utm_term=BCK_AD_V5C   https://crowdfunding.tropicfeel.com/?utm_source=Facebook-Ads&utm_medium=cpc&utm_campaign=BCK_TROPIC_CROWD&utm_content=BCK_TROPIC_8C&utm_term=BCK_AD_V1C

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Tropicfeel are successful.

Tropicfeel Creative Analysis: 

Tropicfeel placed a Video ad in 2020-03-24-2020-06-19, and got 293 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Tropicfeel Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Bulgaria,Tunisia,Israel...  Latvia,Spain,Greece...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Tropicfeel has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Tropicfeel Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-24-2020-06-19  2020-04-30-2020-06-19  2020-04-17-2020-06-19
During  88 days  51 days 64 days 
Like  293  3902  1286
Share  19  24  26
Comment  7  76  45

Advertising effectiveness is a direct manifestation of advertising. Tropicfeel ‘s Top 1 ad received 293 likes, 19 shares, 7 comments in just 88 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Tropicfeel, helping Tropicfeel to grasp the ad data more clearly.