Top Ads on Trip.com Thailand

Trip.com Thailand Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Trip.com Thailand has been advertising and marketing on Facebook for many years. And Trip.com Thailand has placed 37 of ads on the Facebook platform in the last month. In the past few years,Trip.com Thailand has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Trip.com Thailand on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Trip.com Thailand. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Trip.com Thailand.

BigSpy

1.Trip.com Thailand Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Trip.com Thailand  Trip.com Thailand  Trip.com Thailand
Page Categories  Travel Company  Travel Company  Travel Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Trip.com Thailand Marketing Objectives Analysis: 

Trip.com Thailand has been operating in Travel Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Trip.com Thailand best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Trip.com Thailand Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ✈️Book Cheap Flights & Hotels with Trip.com  ✈️Book Cheap Flights & Hotels with Trip.com ✈️Book Cheap Flights & Hotels with Trip.com 
Ad Copy Text  Zero Booking Fees / ไม่มีค่าธรรมเนียมการจอง ✨✈ Ban...  -  Zero Booking Fees / ไม่มีค่าธรรมเนียมการจอง ✨✈ Ban...
Link Description  N/A  N/A  N/A
Website Link  play.google.com  play.google.com  play.google.com
CTA  BOOK_TRAVEL  INSTALL_MOBILE_APP  BOOK_TRAVEL
Text Word Count 967  960  967
Like 529  517  433

Trip.com Thailand Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Trip.com Thailand Top 1 ads got 529 likes. Trip.com Thailand uses a sentence with the finishing touch title: “✈️Book Cheap Flights & Hotels with Trip.com”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Trip.com Thailand shared 967 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Trip.com Thailand should continue to optimize the ad content.

3.Trip.com Thailand Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-01-2020-03-19  2020-03-19-2020-03-19  2020-03-02-2020-03-09
Landing Page Link  https://play.google.com/store/apps/details?id=ctrip.english  http://play.google.com/store/apps/details?id=ctrip.english   https://play.google.com/store/apps/details?id=ctrip.english

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Trip.com Thailand are successful.

Trip.com Thailand Creative Analysis: 

Trip.com Thailand placed a Image ad in 2020-03-01-2020-03-19, and got 529 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Trip.com Thailand Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Trip.com Thailand has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Trip.com Thailand Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-01-2020-03-19  2020-03-19-2020-03-19  2020-03-02-2020-03-09
During  19 days  1 days 8 days 
Like  529  517  433
Share  62  51  46
Comment  31  34  28

Advertising effectiveness is a direct manifestation of advertising. Trip.com Thailand ‘s Top 1 ad received 529 likes, 62 shares, 31 comments in just 19 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Trip.com Thailand, helping Trip.com Thailand to grasp the ad data more clearly.