Top Ads on Treat Beauty

Treat Beauty Background Introduction:

Treat takes care of your chapped lips, naturally!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Treat Beauty has been advertising and marketing on Facebook for many years. And Treat Beauty has placed 58 of ads on the Facebook platform in the last month. In the past few years,Treat Beauty has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Treat Beauty on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Treat Beauty. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Treat Beauty.

BigSpy

1.Treat Beauty Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Treat Beauty  Treat Beauty  Treat Beauty
Page Categories  Health/Beauty  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Treat Beauty Marketing Objectives Analysis: 

Treat Beauty has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Treat Beauty best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Treat Beauty Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Fotos de la biografía  Timeline Photos N/A 
Ad Copy Text  Craving some summertime? Treat yourself to my June Flavor of the Month. Save 20% off Watermelon Jumb...  “My latest OBSESSION. Not only the matcha green tea iced latte... but the @treatbeauty eye & lip b...  no setting
Link Description  Craving some summertime? Treat yourself to my June Flavor of the Month. Save 20% off Watermelon Jumbo Lip Balm with the code WATERMELON at checkout.  “My latest OBSESSION. Not only the matcha green tea iced latte... but the @treatbeauty eye & lip balm omg. Guys... there are no words. I use this stuff EVERYWHERE. All organic! It has made my face so much better! I had some breaking out... gone. Overnight. OVERNIGHT. Just in case you didnt read it the first time. . I literally use it as a nighttime undereye/all over face treatment as well as a PRIMER under my makeup in the morning. And of course... my lips I use them on everyone in the house! I have the marshmallow moisture stick as well with THREE more coming in! I am addicted and will NEVER look back. You have to try this. I'm not kidding. (This one is my favorite but maybe I am biased. All mine I will forever buy ALL caffeinated eye/lip balms they release!!!)” @leah_moscarella  N/A
Website Link  www.treatbeauty.com  www.treatbeauty.com  www.treatbeauty.com
CTA  SHOP_NOW  SHOP_NOW  LEARN_MORE
Text Word Count 148  795  0
Like 302  15348  0

Treat Beauty Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Treat Beauty Top 1 ads got 302 likes. Treat Beauty uses a sentence with the finishing touch title: “Fotos de la biografía”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Treat Beauty shared 148 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Treat Beauty should continue to optimize the ad content.

3.Treat Beauty Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-01-2020-06-15  2019-03-23-2020-06-07  2019-12-17-2020-06-03
Landing Page Link  https://www.treatbeauty.com/products/treat-beauty-jumbo-watermelon-organic-lip-balm?fbclid=IwAR2gXeqkQzkZYZiA7z-XxVGdRRLV_MA82LwQlOjkAjC5lCUVuoz1AUr2WhA  https://www.treatbeauty.com/collections/organic-treatment-balms/products/treat-beauty-jumbo-mint-matcha-tea-caffeinated-eye-lip-balm   https://www.treatbeauty.com/collections/organic-treatment-balms/products/treat-beauty-jumbo-mint-matcha-tea-caffeinated-eye-lip-balm

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Treat Beauty are successful.

Treat Beauty Creative Analysis: 

Treat Beauty placed a Image ad in 2020-06-01-2020-06-15, and got 302 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Treat Beauty Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United States
Language  English  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Treat Beauty has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Treat Beauty Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-15  2019-03-23-2020-06-07  2019-12-17-2020-06-03
During  15 days  443 days 170 days 
Like  302  15348  0
Share  20  2325  0
Comment  41  2292  0

Advertising effectiveness is a direct manifestation of advertising. Treat Beauty ‘s Top 1 ad received 302 likes, 20 shares, 41 comments in just 15 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Treat Beauty, helping Treat Beauty to grasp the ad data more clearly.