Top Ads on Traveloka

Traveloka Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Traveloka has been advertising and marketing on Facebook for many years. And Traveloka has placed 521 of ads on the Facebook platform in the last month. In the past few years,Traveloka has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Traveloka on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Traveloka. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Traveloka.

BigSpy

1.Traveloka Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Traveloka  Traveloka  Traveloka
Page Categories  Travel Company  Travel Company  Travel Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Traveloka Marketing Objectives Analysis: 

Traveloka has been operating in Travel Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Traveloka best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Traveloka Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Exclusive for you!  โรงแรมลดราคาสูงสุด 50% Traveloka Hotel Live 1 ชม. เท่านั้น Bayar belanja bulanan pakai PayLater Card aja! 
Ad Copy Text  Daftar PayLater Card dari rumah, nikmati kemudahan transaksi online di berbagai merchant!  -  Dengan PayLater Card, bisa bayar traveling, bisa juga bayar belanja bulanan. Daftar sekarang!
Link Description  N/A  Mua sắm · 436 người  N/A
Website Link  play.google.com  www.facebook.com  itunes.apple.com
CTA  SIGN_UP  EVENT_RSVP  SIGN_UP
Text Word Count 89  1217  93
Like 62  281  1

Traveloka Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Traveloka Top 1 ads got 62 likes. Traveloka uses a sentence with the finishing touch title: “Exclusive for you!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Traveloka shared 89 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Traveloka should continue to optimize the ad content.

3.Traveloka Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-05-12-2020-06-18  2020-06-16-2020-06-18  2020-06-07-2020-06-18
Landing Page Link  https://play.google.com/store/apps/details?id=com.traveloka.android  https://www.facebook.com/989429927752090/posts/3597529556942101/   https://itunes.apple.com/app/id898244857

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Traveloka are successful.

Traveloka Creative Analysis: 

Traveloka placed a Image ad in 2020-05-12-2020-06-18, and got 62 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Traveloka Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Germany,Indonesia  N/A  N/A
Language  English  Vietnamese  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Traveloka has the best conversion in Germany,Indonesia, and can advertise more in Germany,Indonesia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Traveloka Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-12-2020-06-18  2020-06-16-2020-06-18  2020-06-07-2020-06-18
During  38 days  3 days 12 days 
Like  62  281  1
Share  1  0  0
Comment  0  88  0

Advertising effectiveness is a direct manifestation of advertising. Traveloka ‘s Top 1 ad received 62 likes, 1 shares, 0 comments in just 38 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Traveloka, helping Traveloka to grasp the ad data more clearly.