Top Ads on Travelio

Travelio Background Introduction:

Online short-term home rental provider. Experience comfort, togetherness & create long-lasting memories in our verified & personalized homes.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Travelio has been advertising and marketing on Facebook for many years. And Travelio has placed 115 of ads on the Facebook platform in the last month. In the past few years,Travelio has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Travelio on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Travelio. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Travelio.

BigSpy

1.Travelio Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Travelio  Travelio  Travelio
Page Categories  Tourist Information Center  Tourist Information Center  Tourist Information Center
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Travelio Marketing Objectives Analysis: 

Travelio has been operating in Tourist Information Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Travelio best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Travelio Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Travelio  Travelio Travelio 
Ad Copy Text  Siap-siap sebentar lagi masuk kantor dan antar-jemput sekolah anak kamu. Yuk sewa apartemen di Trave...  Salah satu yang paling bikin Aku sebel pas jadwal padet adalah jarak dari 1 lokasi ke lokasi lain ya...  New Normal, New Apartment dan New Spirit. Travelio sekarang bebas biaya iuran bulanan lho! Yuk booki...
Link Description  N/A  N/A  N/A
Website Link  play.google.com  play.google.com  play.google.com
CTA  BOOK_TRAVEL  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 160  1707  117
Like 0  2  0

Travelio Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Travelio Top 1 ads got 0 likes. Travelio uses a sentence with the finishing touch title: “Travelio”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Travelio shared 160 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Travelio should continue to optimize the ad content.

3.Travelio Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-11-2020-06-18  2020-05-29-2020-06-17  2020-06-17-2020-06-17
Landing Page Link  https://play.google.com/store/apps/details?id=com.travelio.travelioapp&fbclid=IwAR2wpNYTPysf5x_veIIQl5aUV-1pU6Rm5atSKh0rxL1tsQHmKLaS8B2GRxQ  https://play.google.com/store/apps/details?id=com.travelio.travelioapp&fbclid=IwAR0j6dTB1dtSTflXXQgkG0tRL8Hiv7mIG9J6_99q8u66BjXnkVbJk50pgBg   https://play.google.com/store/apps/details?id=com.travelio.travelioapp&fbclid=IwAR0aOoHWdYiF_WsTjabR0zJxCl5Se24--Cu-NDMieJrbBLUVwytnkm_dHic

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Travelio are successful.

Travelio Creative Analysis: 

Travelio placed a Carousel ad in 2020-06-11-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Travelio Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Germany  Germany  Germany
Language  Slovenian  Slovenian  Slovenian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Travelio has the best conversion in Germany, and can advertise more in Germany in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Travelio Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-18  2020-05-29-2020-06-17  2020-06-17-2020-06-17
During  8 days  20 days 1 days 
Like  0  2  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Travelio ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Travelio, helping Travelio to grasp the ad data more clearly.