Top Ads on TravelNest

TravelNest Background Introduction:

Founded in 2014, TravelNest is reinventing the way owners market their holiday lets. Our innovative software solves the problem of low occupancy. We turn unsold dates into guests by advertising your property on 30+ top booking channels.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

TravelNest has been advertising and marketing on Facebook for many years. And TravelNest has placed 40 of ads on the Facebook platform in the last month. In the past few years,TravelNest has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for TravelNest on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for TravelNest. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from TravelNest.

BigSpy

1.TravelNest Top 3 Ads Basic Understanding

   top1  top2  top3
Name  TravelNest  TravelNest  TravelNest
Page Categories  Travel Company  Travel Company  Travel Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

TravelNest Marketing Objectives Analysis: 

TravelNest has been operating in Travel Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. TravelNest best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.TravelNest Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get your vacation rental listed on 30+ booking sites  Are you ready for the post lockdown booking spike? Unlock the potential of your vacation rental 
Ad Copy Text  Beat the competition on 30+ sites including Airbnb and Booking‎.com. We do the hard work so you do...  Worried about getting bookings after COVID-19? Beat the competition on 30+ sites including Airbnb an...  Beat the competition on 30+ sites including Airbnb and Booking‎.com. We do the hard work so you do...
Link Description  TravelNest: The smart way to set up, manage and optimise your vacation rental listings  TravelNest: Rated 4.6/5 - Excellent on Trustpilot  TravelNest: The experts in vacation rental marketing
Website Link  travelnest.com  travelnest.com  travelnest.com
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 143  148  143
Like 7  187  37

TravelNest Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. TravelNest Top 1 ads got 7 likes. TravelNest uses a sentence with the finishing touch title: “Get your vacation rental listed on 30+ booking sites”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. TravelNest shared 143 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. TravelNest should continue to optimize the ad content.

3.TravelNest Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-05-28-2020-06-18  2020-06-01-2020-06-17  2020-06-01-2020-06-17
Landing Page Link  https://travelnest.com/join/?utm_source=Facebook&utm_medium=paid_social&utm_campaign=UK_Prospecting_Merged_Lookalikes_Interests&utm_content=23844882833380049&utm_term=23844882833340049  https://travelnest.com/join/?utm_source=Facebook&utm_medium=paid_social&utm_campaign=UK_Prospecting_Merged_Lookalikes_Interests&utm_content=23844959267450049&utm_term=23844959267460049&fbclid=IwAR2httKwXR8EcHvILkSYI85jbjswx8h1MaMH1o7qnX1u4jH0Bvwmdx9GI6o   https://travelnest.com/join/?utm_source=Facebook&utm_medium=paid_social&utm_campaign=UK_Prospecting_Merged_Lookalikes_Interests&utm_content=23844882833380049&utm_term=23844882833340049&fbclid=IwAR0T7Xx-y6EU7PwBKoGgwa8MnTEuo5cM0Kut3ruvgPuvwShVz8ZOAysqMy8

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by TravelNest are successful.

TravelNest Creative Analysis: 

TravelNest placed a Image ad in 2020-05-28-2020-06-18, and got 7 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.TravelNest Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Jordan,United Kingdom  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

TravelNest has the best conversion in Jordan,United Kingdom, and can advertise more in Jordan,United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.TravelNest Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-18  2020-06-01-2020-06-17  2020-06-01-2020-06-17
During  22 days  17 days 17 days 
Like  7  187  37
Share  1  27  9
Comment  23  22  7

Advertising effectiveness is a direct manifestation of advertising. TravelNest ‘s Top 1 ad received 7 likes, 1 shares, 23 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for TravelNest, helping TravelNest to grasp the ad data more clearly.