Top Ads on TravelNest
TravelNest Background Introduction:
Founded in 2014, TravelNest is reinventing the way owners market their holiday lets. Our innovative software solves the problem of low occupancy. We turn unsold dates into guests by advertising your property on 30+ top booking channels.
TravelNest has been advertising and marketing on Facebook for many years. And TravelNest has placed 40 of ads on the Facebook platform in the last month. In the past few years,TravelNest has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for TravelNest on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for TravelNest. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from TravelNest.
1.TravelNest Top 3 Ads Basic Understanding
|Page Categories||Travel Company||Travel Company||Travel Company|
TravelNest Marketing Objectives Analysis:
TravelNest has been operating in Travel Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. TravelNest best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.TravelNest Top 3 Ads Content Display
|Ad Headline||Get your vacation rental listed on 30+ booking sites||Are you ready for the post lockdown booking spike?||Unlock the potential of your vacation rental|
|Ad Copy Text||Beat the competition on 30+ sites including Airbnb and Booking.com. We do the hard work so you do...||Worried about getting bookings after COVID-19? Beat the competition on 30+ sites including Airbnb an...||Beat the competition on 30+ sites including Airbnb and Booking.com. We do the hard work so you do...|
|Link Description||TravelNest: The smart way to set up, manage and optimise your vacation rental listings||TravelNest: Rated 4.6/5 - Excellent on Trustpilot||TravelNest: The experts in vacation rental marketing|
|Text Word Count||143||148||143|
TravelNest Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. TravelNest Top 1 ads got 7 likes. TravelNest uses a sentence with the finishing touch title: “Get your vacation rental listed on 30+ booking sites”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. TravelNest shared 143 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. TravelNest should continue to optimize the ad content.
3.TravelNest Top 3 Ads Creative Selection
|Landing Page Link||https://travelnest.com/join/?utm_source=Facebook&utm_medium=paid_social&utm_campaign=UK_Prospecting_Merged_Lookalikes_Interests&utm_content=23844882833380049&utm_term=23844882833340049||https://travelnest.com/join/?utm_source=Facebook&utm_medium=paid_social&utm_campaign=UK_Prospecting_Merged_Lookalikes_Interests&utm_content=23844959267450049&utm_term=23844959267460049&fbclid=IwAR2httKwXR8EcHvILkSYI85jbjswx8h1MaMH1o7qnX1u4jH0Bvwmdx9GI6o||https://travelnest.com/join/?utm_source=Facebook&utm_medium=paid_social&utm_campaign=UK_Prospecting_Merged_Lookalikes_Interests&utm_content=23844882833380049&utm_term=23844882833340049&fbclid=IwAR0T7Xx-y6EU7PwBKoGgwa8MnTEuo5cM0Kut3ruvgPuvwShVz8ZOAysqMy8|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by TravelNest are successful.
TravelNest Creative Analysis:
TravelNest placed a Image ad in 2020-05-28-2020-06-18, and got 7 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.TravelNest Top 3 Ads Audience Analysis:
TravelNest has the best conversion in Jordan,United Kingdom, and can advertise more in Jordan,United Kingdom in the future.
5.TravelNest Top 3 Ads Performance Display
|During||22 days||17 days||17 days|
Advertising effectiveness is a direct manifestation of advertising. TravelNest ‘s Top 1 ad received 7 likes, 1 shares, 23 comments in just 22 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for TravelNest, helping TravelNest to grasp the ad data more clearly.