Top Ads on Travel Magazine

Travel Magazine Background Introduction:

Sve o putovanjima... Vesti, saveti, putopisi, reportaže, filmovi, fotografije, terminologija, kviz, forum, časopis, škola turizma, rezervacija hotela...

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Travel Magazine has been advertising and marketing on Facebook for many years. And Travel Magazine has placed 365 of ads on the Facebook platform in the last month. In the past few years,Travel Magazine has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Travel Magazine on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Travel Magazine. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Travel Magazine.

BigSpy

1.Travel Magazine Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Travel Magazine  Travel Magazine  Travel Magazine
Page Categories  Media/News Company  Magazine  Magazine
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Travel Magazine Marketing Objectives Analysis: 

Travel Magazine has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Travel Magazine best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Travel Magazine Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  I took Studio Ready butt scrub on vacation and my boyfriend loved every minute  Do You Know Dairy? Fact vs. Fiction - Tennessee Home and Farm 5 Simple Summer Dairy Recipes - Tennessee Home and Farm 
Ad Copy Text  no setting  no setting  no setting
Link Description  Are you at work? Because if you’re at work, maybe skip this one. I know there are some topics I tend not to blog about, not out of any sense of decorum, it’s just.. this is a travel magazine. Studio Ready’s Hot Coffee Scrub doesn’t exactly relate to travel, but when a friend sent me …  How much do you know about dairy farming? Get the answers to eight common questions to separate fact from fiction when it comes to farm-fresh milk.  These five summer dairy recipes feature milk, cheese and yogurt alongside seasonal favorites like tomatoes, peaches, watermelons and more.
Website Link  gaytravelmagazine.com  www.tnhomeandfarm.com  www.tnhomeandfarm.com
CTA      
Text Word Count 0  0  0
Like 0  0  0

Travel Magazine Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Travel Magazine Top 1 ads got 0 likes. Travel Magazine uses a sentence with the finishing touch title: “I took Studio Ready butt scrub on vacation and my boyfriend loved every minute”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Travel Magazine shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Travel Magazine should continue to optimize the ad content.

3.Travel Magazine Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-01-2020-06-20  2020-06-01-2020-06-19  2020-06-01-2020-06-19
Landing Page Link  https://gaytravelmagazine.com/studio-ready-vacation-boyfriend/  https://www.tnhomeandfarm.com/agriculture/do-you-know-dairy-separating-facts-from-fiction/   https://www.tnhomeandfarm.com/food/recipes/5-simple-summer-dairy-recipes/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Travel Magazine are successful.

Travel Magazine Creative Analysis: 

Travel Magazine placed a Image ad in 2020-03-01-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Travel Magazine Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Travel Magazine has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Travel Magazine Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-01-2020-06-20  2020-06-01-2020-06-19  2020-06-01-2020-06-19
During  112 days  19 days 19 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Travel Magazine ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 112 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Travel Magazine, helping Travel Magazine to grasp the ad data more clearly.