Top Ads on Translink

Translink Background Introduction:

Welcome to the official page for Translink Northern Ireland for all the latest news, deals, and competitions. For customer services www.translink.co.uk/Contact/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Translink has been advertising and marketing on Facebook for many years. And Translink has placed 56 of ads on the Facebook platform in the last month. In the past few years,Translink has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Translink on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Translink. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Translink.

BigSpy

1.Translink Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Translink  Translink  Translink
Page Categories  Government Organization  Government Organization  Government Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Translink Marketing Objectives Analysis: 

Translink has been operating in Government Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Translink best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Translink Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  TransLink  Transport for Brisbane: Changes to travel TransLink 
Ad Copy Text  Are you returning to the office? If it's been a while since you last travelled, here are some tips t...  If you catch the bus to work or vital services you may be asked to board from the rear-door, unless ...  Have you registered to attend the Queensland Country Bank Stadium Open Day? We'll see you there!â€...
Link Description  Are you returning to the office? If it's been a while since you last travelled, here are some tips to make sure we continue to keep each other safe: • make sure your go card is topped up, as services in SEQ are cashless • leave a gap between yourself and others at stations and on board • rear door boarding on buses, where possible • consider waiting for a later service or travelling outside peak times, if you can. Visit https://bit.ly/33OSZJ7  N/A  N/A
Website Link  translink.com.au  bit.ly  www.facebook.com
CTA  LEARN_MORE    
Text Word Count 455  416  299
Like 451  409  403

Translink Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Translink Top 1 ads got 451 likes. Translink uses a sentence with the finishing touch title: “TransLink”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Translink shared 455 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Translink should continue to optimize the ad content.

3.Translink Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-05-25-2020-05-28  2020-04-08-2020-04-08  2020-02-21-2020-02-21
Landing Page Link  https://translink.com.au/service-updates/274176  https://translink.com.au/service-updates/274481   https://www.facebook.com/TransLinkQLD/?refid=7&_ft_=adid.6165681073192:qid.6795833406407293033:mf_story_key.3083998972806656025:is_sponsored.1:ei.AI@AQK8u5EEBSWS5dtM_a-DGoWinWV89Gt9HV8tkeerYiEwo46l-gAV0wQ4YT-HU6aDQHr54ewSFseqBAVn-JvWKOHw:top_level_post_id.4124601147565919:content_owner_id_new.521288224563914:page_id.521288224563914:src.22:photo_id.4124590844233616:story_location.5:story_attachment_style.photo:view_time.1582278266:filter.h_nor:tds_flgs.3:actrs.521288224563914:page_insights.%7B%22521288224563914%22:%7B%22page_id%22:521288224563914,%22actor_id%22:521288224563914,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1582158431,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B4124601147565919%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:521288224563914,%22page_id%22:521288224563914,%22post_id%22:4124601147565919,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Translink are successful.

Translink Creative Analysis: 

Translink placed a Image ad in 2020-05-25-2020-05-28, and got 451 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Translink Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  Philippines  N/A
Language  English  English  Swedish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Translink has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Translink Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-25-2020-05-28  2020-04-08-2020-04-08  2020-02-21-2020-02-21
During  4 days  1 days 1 days 
Like  451  409  403
Share  31  136  99
Comment  24  99  165

Advertising effectiveness is a direct manifestation of advertising. Translink ‘s Top 1 ad received 451 likes, 31 shares, 24 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Translink, helping Translink to grasp the ad data more clearly.