Top Ads on Transdev

Transdev Background Introduction:

Transdev is a world leader in shared mobility, with 11 million passengers transported trips everyday. Our mission: to innovate constantly so everyone has access to increasingly sustainable and efficient mobility. Welcome aboard!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Transdev has been advertising and marketing on Facebook for many years. And Transdev has placed 8 of ads on the Facebook platform in the last month. In the past few years,Transdev has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Transdev on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Transdev. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Transdev.

BigSpy

1.Transdev Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Transdev  Transdev  Transdev
Page Categories  Charter Bus Service  Charter Bus Service  Charter Bus Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Transdev Marketing Objectives Analysis: 

Transdev has been operating in Charter Bus Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Transdev best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Transdev Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The customer experience: a Transdev priority  Expérience client : une priorité Transdev The customer experience: a Transdev priority 
Ad Copy Text  Public transport: we are adjusting our offer so that you can get around safely again ⤵️  no setting  no setting
Link Description  The customer transport experience is a priority for Transdev: dedicated programmes, mobile apps, customer surveys ... we do all we can to ensure the best possible user experience.  L'expérience client des transports est la priorité de Transdev : programmes dédiés, applications mobiles, enquêtes… nous faisons tout pour procurer la meilleure expérience utilisateur possible  The customer transport experience is a priority for Transdev: dedicated programmes, mobile apps, customer surveys ... we do all we can to ensure the best possible user experience.
Website Link  www.transdev.com  www.transdev.com  www.transdev.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 91  0  0
Like 77  0  0

Transdev Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Transdev Top 1 ads got 77 likes. Transdev uses a sentence with the finishing touch title: “The customer experience: a Transdev priority”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Transdev shared 91 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Transdev should continue to optimize the ad content.

3.Transdev Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-16-2020-06-19  2020-06-16-2020-06-18  2020-06-16-2020-06-18
Landing Page Link  https://www.transdev.com/en/our-innovations/customer-experience/  https://www.transdev.com/fr/innovations/experience-client/   https://www.transdev.com/en/our-innovations/customer-experience/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Transdev are successful.

Transdev Creative Analysis: 

Transdev placed a Image ad in 2020-06-16-2020-06-19, and got 77 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Transdev Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco  N/A  N/A
Language  English  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Transdev has the best conversion in Morocco, and can advertise more in Morocco in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Transdev Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-19  2020-06-16-2020-06-18  2020-06-16-2020-06-18
During  4 days  3 days 3 days 
Like  77  0  0
Share  2  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Transdev ‘s Top 1 ad received 77 likes, 2 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Transdev, helping Transdev to grasp the ad data more clearly.