Top Ads on TransPennine Express Trains

TransPennine Express Trains Background Introduction:

Hello! We're TransPennine Express. We’re here from 0900-1700 Monday to Friday. Our TPE Assist team are on Twitter @TPEAssist or call 0345 600 1671.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

TransPennine Express Trains has been advertising and marketing on Facebook for many years. And TransPennine Express Trains has placed 16 of ads on the Facebook platform in the last month. In the past few years,TransPennine Express Trains has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for TransPennine Express Trains on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for TransPennine Express Trains. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from TransPennine Express Trains.


1.TransPennine Express Trains Top 3 Ads Basic Understanding

   top1  top2  top3
Name  TransPennine Express Trains  TransPennine Express Trains  TransPennine Express Trains
Page Categories  Railroad Company  Railroad Company  Railroad Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

TransPennine Express Trains Marketing Objectives Analysis: 

TransPennine Express Trains has been operating in Railroad Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. TransPennine Express Trains best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.TransPennine Express Trains Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Book now  Book now Book now from £8.00 
Ad Copy Text  With Transpennine Express, you just need to choose where next  With Transpennine Express, you just need to choose where next  Still wondering where next? Here's an idea
Link Description  N/A  N/A  Plus, no booking fee
Website Link
Text Word Count 61  61  42
Like 0  1  1

TransPennine Express Trains Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. TransPennine Express Trains Top 1 ads got 0 likes. TransPennine Express Trains uses a sentence with the finishing touch title: “Book now”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. TransPennine Express Trains shared 61 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. TransPennine Express Trains should continue to optimize the ad content.

3.TransPennine Express Trains Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2019-03-28-2019-04-25  2019-03-28-2019-04-25  2019-03-28-2019-04-25
Landing Page Link;dc_trk_aid=424608853;dc_trk_cid=70628502;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;dc_trk_aid=424608853;dc_trk_cid=70628502;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;dc_trk_aid=424608853;dc_trk_cid=70628502;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by TransPennine Express Trains are successful.

TransPennine Express Trains Creative Analysis: 

TransPennine Express Trains placed a Carousel ad in 2019-03-28-2019-04-25, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.TransPennine Express Trains Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  United Kingdom
Language  N/A  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

TransPennine Express Trains has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.TransPennine Express Trains Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-03-28-2019-04-25  2019-03-28-2019-04-25  2019-03-28-2019-04-25
During  29 days  29 days 29 days 
Like  0  1  1
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. TransPennine Express Trains ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 29 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for TransPennine Express Trains, helping TransPennine Express Trains to grasp the ad data more clearly.