Top Ads on Trakke

Trakke Background Introduction:

Adventure Everywhere. Handmade in Scotland.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Trakke has been advertising and marketing on Facebook for many years. And Trakke has placed 42 of ads on the Facebook platform in the last month. In the past few years,Trakke has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Trakke on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Trakke. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Trakke.

BigSpy

1.Trakke Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Trakke  Trakke  Trakke
Page Categories  Outdoor Equipment Store  Outdoor Equipment Store  Outdoor Equipment Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Trakke Marketing Objectives Analysis: 

Trakke has been operating in Outdoor Equipment Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Trakke best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Trakke Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  British-Made Materials  Guaranteed for Life Trakke 
Ad Copy Text  ▪️ Ethically Made Bags ▪️ For Travel & Adventure ▪️ Waxed & Weatherproof ▪️ Guar...  ▪️ Ethically Made Bags ▪️ For Travel & Adventure ▪️ Waxed & Weatherproof ▪️ Guar...  no setting
Link Description  Free Worldwide Shipping Over £200  Free Worldwide Shipping Over £200  N/A
Website Link  trakke.co.uk  trakke.co.uk  trakke.co.uk
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 175  175  0
Like 29  54  0

Trakke Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Trakke Top 1 ads got 29 likes. Trakke uses a sentence with the finishing touch title: “British-Made Materials”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Trakke shared 175 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Trakke should continue to optimize the ad content.

3.Trakke Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-02-20-2020-06-10  2020-02-20-2020-06-05  2020-02-21-2020-06-02
Landing Page Link  https://trakke.co.uk/collections/waxed-canvas-backpacks?fbclid=IwAR3NXjyMt66VRAOTmXKazl3B6C3VR4tE5GntL_ciIItqsfUZ1vLlDb7Ift4  https://trakke.co.uk/collections/waxed-canvas-backpacks?fbclid=IwAR1OtP85FxWcrXWMxpxjXPfm1480n-yCNIKzhXZqxdi5tHInfqeDpXj4Bho   https://trakke.co.uk/products/bannoch-backpack

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Trakke are successful.

Trakke Creative Analysis: 

Trakke placed a Image ad in 2020-02-20-2020-06-10, and got 29 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Trakke Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United Kingdom
Language  English  English  Norwegian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Trakke has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Trakke Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-20-2020-06-10  2020-02-20-2020-06-05  2020-02-21-2020-06-02
During  112 days  107 days 103 days 
Like  29  54  0
Share  0  6  0
Comment  1  1  0

Advertising effectiveness is a direct manifestation of advertising. Trakke ‘s Top 1 ad received 29 likes, 0 shares, 1 comments in just 112 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Trakke, helping Trakke to grasp the ad data more clearly.