Top Ads on Trainline

Trainline Background Introduction:

Trainline. Wonderfully Predictable. We're Europe's leading train and coach app. We sell tickets for travel in 36 countries and using our nifty tools make travel more predictable for over 125,000 journeys every day.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Trainline has been advertising and marketing on Facebook for many years. And Trainline has placed 118 of ads on the Facebook platform in the last month. In the past few years,Trainline has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Trainline on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Trainline. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Trainline.

BigSpy

1.Trainline Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Trainline  Trainline  Trainline
Page Categories  Local & Travel Website  Local & Travel Website  Local & Travel Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Trainline Marketing Objectives Analysis: 

Trainline has been operating in Local & Travel Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Trainline best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Trainline Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Trainline : voyagez avec TGVmax  Été 2020 : vos billets de train Trainline 
Ad Copy Text   Il est temps de prévoir votre prochaine aventure avec Trainline et TGVmax !  ☀️Vacances d’été☀️​ Réservez vite vos billets TGV INOUI, OUIGO et INTERCITÉS sur Tra...   Hop ! Prévoyez vos trajets à l’avance, réservez vos billets TGVmax dès maintenant.
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  ad.doubleclick.net  itunes.apple.com
CTA  BOOK_TRAVEL  BOOK_TRAVEL  DOWNLOAD
Text Word Count 77  107  90
Like 4  11  0

Trainline Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Trainline Top 1 ads got 4 likes. Trainline uses a sentence with the finishing touch title: “Trainline : voyagez avec TGVmax”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Trainline shared 77 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Trainline should continue to optimize the ad content.

3.Trainline Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2019-09-24-2020-03-13  2020-03-10-2020-03-10  2020-02-12-2020-03-05
Landing Page Link  https://itunes.apple.com/app/id599502670  https://www.trainline.fr/?dclid=CKqenZbrkegCFQLcWwoddRsEIA   http://itunes.apple.com/app/id599502670

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Trainline are successful.

Trainline Creative Analysis: 

Trainline placed a Image ad in 2019-09-24-2020-03-13, and got 4 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Trainline Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  French  French  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Trainline has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Trainline Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-09-24-2020-03-13  2020-03-10-2020-03-10  2020-02-12-2020-03-05
During  172 days  1 days 23 days 
Like  4  11  0
Share  0  0  0
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. Trainline ‘s Top 1 ad received 4 likes, 0 shares, 0 comments in just 172 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Trainline, helping Trainline to grasp the ad data more clearly.