Top Ads on TrainingPeaks

TrainingPeaks Background Introduction:

Results Start Here - TrainingPeaks provides the complete web, mobile and desktop solution for smart and effective endurance training.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

TrainingPeaks has been advertising and marketing on Facebook for many years. And TrainingPeaks has placed 50 of ads on the Facebook platform in the last month. In the past few years,TrainingPeaks has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for TrainingPeaks on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for TrainingPeaks. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from TrainingPeaks.

BigSpy

1.TrainingPeaks Top 3 Ads Basic Understanding

   top1  top2  top3
Name  TrainingPeaks  TrainingPeaks  TrainingPeaks
Page Categories  Software Company  Software Company  Software Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

TrainingPeaks Marketing Objectives Analysis: 

TrainingPeaks has been operating in Software Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. TrainingPeaks best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.TrainingPeaks Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  A Coach’s Guide to ATL, CTL & TSB  Find Your Perfect Coach Get Matched with a Coach 
Ad Copy Text  "To fully understand how to train an athlete and help them peak at the perfect time for their race, ...  Redeem your free 30-minute consultation with a TrainingPeaks Coach. Complete this form to get starte...  Receive a free 30-minute consultation with a TrainingPeaks Level 2 Accredited Coach. Complete the fo...
Link Description  Coach Andrew Simmons is demystifying the most important TrainingPeaks metrics and breaking down exactly how to monitor each in your coaching practice.  Get back on track with your training.  Get back on track during COVID-19.
Website Link  bit.ly  docs.google.com  docs.google.com
CTA  LEARN_MORE  SIGN_UP  SIGN_UP
Text Word Count 306  135  177
Like 153  212  78

TrainingPeaks Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. TrainingPeaks Top 1 ads got 153 likes. TrainingPeaks uses a sentence with the finishing touch title: “A Coach’s Guide to ATL, CTL & TSB”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. TrainingPeaks shared 306 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. TrainingPeaks should continue to optimize the ad content.

3.TrainingPeaks Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-13-2020-06-18  2020-05-18-2020-06-01  2020-04-28-2020-05-07
Landing Page Link  https://www.trainingpeaks.com/coach-blog/a-coachs-guide-to-atl-ctl-tsb/?fbclid=IwAR0nhnDY2-fJ_U0DGJR_SYfM6rCbeCnXXwWSWy2RjFiy_4VsjjtKa0U63Dw  https://docs.google.com/forms/d/e/1FAIpQLSeL9KNefFbylvuElL9QRQLVlUGfn7_SRGENSaztwKwiiSrBMA/viewform?fbclid=IwAR2nRj0kUFnjenRx-GtkZhBZiwZPryCXfYKrTUD9xGIkOLGmcJ3-CBJP5t4   https://docs.google.com/forms/d/e/1FAIpQLSeL9KNefFbylvuElL9QRQLVlUGfn7_SRGENSaztwKwiiSrBMA/viewform?fbclid=IwAR2_uoen-HKC3iGhzOzfJJ0HPtZvZ5DIruSSVAe5hnsozJUfiHwjP2klZm4

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by TrainingPeaks are successful.

TrainingPeaks Creative Analysis: 

TrainingPeaks placed a Image ad in 2020-06-13-2020-06-18, and got 153 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.TrainingPeaks Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

TrainingPeaks has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.TrainingPeaks Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-13-2020-06-18  2020-05-18-2020-06-01  2020-04-28-2020-05-07
During  6 days  15 days 10 days 
Like  153  212  78
Share  22  2  2
Comment  3  1  0

Advertising effectiveness is a direct manifestation of advertising. TrainingPeaks ‘s Top 1 ad received 153 likes, 22 shares, 3 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for TrainingPeaks, helping TrainingPeaks to grasp the ad data more clearly.