Top Ads on TrainingPeaks
TrainingPeaks Background Introduction:
Results Start Here - TrainingPeaks provides the complete web, mobile and desktop solution for smart and effective endurance training.
TrainingPeaks has been advertising and marketing on Facebook for many years. And TrainingPeaks has placed 50 of ads on the Facebook platform in the last month. In the past few years,TrainingPeaks has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for TrainingPeaks on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for TrainingPeaks. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from TrainingPeaks.
1.TrainingPeaks Top 3 Ads Basic Understanding
|Page Categories||Software Company||Software Company||Software Company|
TrainingPeaks Marketing Objectives Analysis:
TrainingPeaks has been operating in Software Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. TrainingPeaks best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.TrainingPeaks Top 3 Ads Content Display
|Ad Headline||A Coach’s Guide to ATL, CTL & TSB||Find Your Perfect Coach||Get Matched with a Coach|
|Ad Copy Text||"To fully understand how to train an athlete and help them peak at the perfect time for their race, ...||Redeem your free 30-minute consultation with a TrainingPeaks Coach. Complete this form to get starte...||Receive a free 30-minute consultation with a TrainingPeaks Level 2 Accredited Coach. Complete the fo...|
|Link Description||Coach Andrew Simmons is demystifying the most important TrainingPeaks metrics and breaking down exactly how to monitor each in your coaching practice.||Get back on track with your training.||Get back on track during COVID-19.|
|Text Word Count||306||135||177|
TrainingPeaks Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. TrainingPeaks Top 1 ads got 153 likes. TrainingPeaks uses a sentence with the finishing touch title: “A Coach’s Guide to ATL, CTL & TSB”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. TrainingPeaks shared 306 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. TrainingPeaks should continue to optimize the ad content.
3.TrainingPeaks Top 3 Ads Creative Selection
|Landing Page Link||https://www.trainingpeaks.com/coach-blog/a-coachs-guide-to-atl-ctl-tsb/?fbclid=IwAR0nhnDY2-fJ_U0DGJR_SYfM6rCbeCnXXwWSWy2RjFiy_4VsjjtKa0U63Dw||https://docs.google.com/forms/d/e/1FAIpQLSeL9KNefFbylvuElL9QRQLVlUGfn7_SRGENSaztwKwiiSrBMA/viewform?fbclid=IwAR2nRj0kUFnjenRx-GtkZhBZiwZPryCXfYKrTUD9xGIkOLGmcJ3-CBJP5t4||https://docs.google.com/forms/d/e/1FAIpQLSeL9KNefFbylvuElL9QRQLVlUGfn7_SRGENSaztwKwiiSrBMA/viewform?fbclid=IwAR2_uoen-HKC3iGhzOzfJJ0HPtZvZ5DIruSSVAe5hnsozJUfiHwjP2klZm4|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by TrainingPeaks are successful.
TrainingPeaks Creative Analysis:
TrainingPeaks placed a Image ad in 2020-06-13-2020-06-18, and got 153 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.TrainingPeaks Top 3 Ads Audience Analysis:
TrainingPeaks has the best conversion in N/A, and can advertise more in N/A in the future.
5.TrainingPeaks Top 3 Ads Performance Display
|During||6 days||15 days||10 days|
Advertising effectiveness is a direct manifestation of advertising. TrainingPeaks ‘s Top 1 ad received 153 likes, 22 shares, 3 comments in just 6 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for TrainingPeaks, helping TrainingPeaks to grasp the ad data more clearly.