Top Ads on Toyota Polska

Toyota Polska Background Introduction:

Witamy na oficjalnym profilu marki Toyota w Polsce! www.toyota.pl

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Toyota Polska has been advertising and marketing on Facebook for many years. And Toyota Polska has placed 85 of ads on the Facebook platform in the last month. In the past few years,Toyota Polska has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Toyota Polska on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Toyota Polska. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Toyota Polska.

BigSpy

1.Toyota Polska Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Toyota Polska  Toyota Polska  Toyota Polska
Page Categories  Cars  Cars  Cars
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Toyota Polska Marketing Objectives Analysis: 

Toyota Polska has been operating in Cars for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Toyota Polska best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Toyota Polska Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Fotos da publicação de Toyota Polska  Toyota Corolla TS Kombi z rabatem do 14 500 zł! Toyota Aygo z rabatem do 7 000 zł 
Ad Copy Text  Highlander, NAJWIĘKSZY hybrydowy SUV Toyoty, od przyszłego roku po raz pierwszy będzie dostępny ...  Bezpieczne i niezawodne auta Toyoty dostępne są od ręki, w wyjątkowo atrakcyjnych cenach!  Bezpieczne i niezawodne auta Toyoty dostępne są od ręki, w wyjątkowo atrakcyjnych cenach!
Link Description  N/A  Polska rusza!  Polska rusza!
Website Link  www.facebook.com  www.toyota.pl  www.toyota.pl
CTA    LEARN_MORE  LEARN_MORE
Text Word Count 276  93  93
Like 702  21  42

Toyota Polska Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Toyota Polska Top 1 ads got 702 likes. Toyota Polska uses a sentence with the finishing touch title: “Fotos da publicação de Toyota Polska”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Toyota Polska shared 276 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Toyota Polska should continue to optimize the ad content.

3.Toyota Polska Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-14-2020-06-15  2020-06-09-2020-06-15  2020-06-09-2020-06-13
Landing Page Link  https://www.facebook.com/ToyotaPolska/?refid=28&_ft_=adid.23845314719050495:qid.6838741967544473270:mf_story_key.-1667372981941165421:is_sponsored.1:ei.AI@AQKwL-VdZh2LLq5D7VaQ-GSQ2a6OoogOOwA01LA4JXpGwqZR1K3xUEFqnPJWPJMvRAd5wI4iwRW4InJohvdg9HYB:top_level_post_id.2407477322689143:content_owner_id_new.199262693510628:page_id.199262693510628:src.22:photo_attachments_list.%5B2407476156022593,2407476226022586,2407476356022573,2407476412689234%5D:photo_id.2407476156022593:story_location.5:story_attachment_style.album:view_time.1592268547:filter.h_nor:tds_flgs.3:actrs.199262693510628:page_insights.%7B%22199262693510628%22:%7B%22page_id%22:199262693510628,%22page_id_type%22:%22page%22,%22actor_id%22:199262693510628,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592206994,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2407477322689143%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:199262693510628,%22page_id%22:199262693510628,%22post_id%22:2407477322689143,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R  https://www.toyota.pl/campaigns/promocje   https://www.toyota.pl/campaigns/promocje

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Toyota Polska are successful.

Toyota Polska Creative Analysis: 

Toyota Polska placed a Image ad in 2020-06-14-2020-06-15, and got 702 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Toyota Polska Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Poland  Poland  N/A
Language  Portuguese  Polish  Polish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Toyota Polska has the best conversion in Poland, and can advertise more in Poland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Toyota Polska Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-15  2020-06-09-2020-06-15  2020-06-09-2020-06-13
During  2 days  7 days 5 days 
Like  702  21  42
Share  28  0  5
Comment  47  3  1

Advertising effectiveness is a direct manifestation of advertising. Toyota Polska ‘s Top 1 ad received 702 likes, 28 shares, 47 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Toyota Polska, helping Toyota Polska to grasp the ad data more clearly.