Top Ads on Toyota Hong Kong (Official)

Toyota Hong Kong (Official) Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Toyota Hong Kong (Official) has been advertising and marketing on Facebook for many years. And Toyota Hong Kong (Official) has placed 85 of ads on the Facebook platform in the last month. In the past few years,Toyota Hong Kong (Official) has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Toyota Hong Kong (Official) on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Toyota Hong Kong (Official). BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Toyota Hong Kong (Official).

BigSpy

1.Toyota Hong Kong (Official) Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Toyota Hong Kong (Official)  Toyota Hong Kong (Official)  Toyota Hong Kong (Official)
Page Categories  Car Dealership  Car Dealership  Car Dealership
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Toyota Hong Kong (Official) Marketing Objectives Analysis: 

Toyota Hong Kong (Official) has been operating in Car Dealership for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Toyota Hong Kong (Official) best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Toyota Hong Kong (Official) Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Toyota Hong Kong (Official)  優惠期有限,立即登記! 首期只需$88,輕鬆出車話咁易! 
Ad Copy Text  -  【皇牌MPV Noah勇奪同級銷量冠軍】 2020 年1至4月同級銷量冠軍*#NOAH,超過10,00...  【全能SUV RAV4|駕馭無限可能】 想人人舒適出行、車內光猛開揚,兼享特大...
Link Description  N/A  N/A  現貨供應有限,並設特快交車!
Website Link  www.toyota.com.hk  www.toyota.com.hk  www.toyota.com.hk
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 808  820  883
Like 14  973  627

Toyota Hong Kong (Official) Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Toyota Hong Kong (Official) Top 1 ads got 14 likes. Toyota Hong Kong (Official) uses a sentence with the finishing touch title: “Toyota Hong Kong (Official)”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Toyota Hong Kong (Official) shared 808 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Toyota Hong Kong (Official) should continue to optimize the ad content.

3.Toyota Hong Kong (Official) Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Carousel
Ad Time   2020-06-18-2020-06-20  2020-05-20-2020-06-13  2020-05-21-2020-06-13
Landing Page Link  https://www.toyota.com.hk/tc/home/  https://www.toyota.com.hk/tc/home/   https://www.toyota.com.hk/tc/home/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Toyota Hong Kong (Official) are successful.

Toyota Hong Kong (Official) Creative Analysis: 

Toyota Hong Kong (Official) placed a Carousel ad in 2020-06-18-2020-06-20, and got 14 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Toyota Hong Kong (Official) Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  China  China
Language  English  Chinese (Traditional)  Chinese (Traditional)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Toyota Hong Kong (Official) has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Toyota Hong Kong (Official) Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-20  2020-05-20-2020-06-13  2020-05-21-2020-06-13
During  3 days  25 days 24 days 
Like  14  973  627
Share  0  40  20
Comment  0  239  221

Advertising effectiveness is a direct manifestation of advertising. Toyota Hong Kong (Official) ‘s Top 1 ad received 14 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Toyota Hong Kong (Official), helping Toyota Hong Kong (Official) to grasp the ad data more clearly.