Top Ads on Town of Canmore

Town of Canmore Background Introduction:

We value diverse opinions, and welcome constructive input. Let’s be part of a community where we can be honest, deal with issues (instead of criticizing people), and engage in respectful behavior. We are all seeking the greater good for our community.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Town of Canmore has been advertising and marketing on Facebook for many years. And Town of Canmore has placed 3 of ads on the Facebook platform in the last month. In the past few years,Town of Canmore has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Town of Canmore on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Town of Canmore. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Town of Canmore.

BigSpy

1.Town of Canmore Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Town of Canmore  Town of Canmore  Town of Canmore
Page Categories  Township  Township  Township
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Town of Canmore Marketing Objectives Analysis: 

Town of Canmore has been operating in Township for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Town of Canmore best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Town of Canmore Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Town of Canmore  Sibling Rivalry Community Grants 
Ad Copy Text  Do you have kids interested in yoga? Have them start their yoga journey with us in the program desig...  This 2 hour parent workshop will explore the complex journey of sibling rivalry. Call 403.609.3743 t...  We are accepting applications for the 2019 community grant program. The program provides funding to ...
Link Description  Do you have kids interested in yoga? Have them start their yoga journey with us in the program designed for kids 6 - 12 years of age. To learn more or register visit https://recreation.canmore.ca/CANMORE/public/booking/CourseTypes/YOGJRNY  11 people interested  The Town of Canmore Community Grant Program is intended to provide up to 50% of the total expenses for one-time, project-based initiatives within two municipal funding streams.
Website Link  recreation.canmore.ca  www.facebook.com  canmore.ca
CTA  LEARN_MORE  EVENT_RSVP  LEARN_MORE
Text Word Count 238  110  365
Like 9  1  13

Town of Canmore Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Town of Canmore Top 1 ads got 9 likes. Town of Canmore uses a sentence with the finishing touch title: “Town of Canmore”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Town of Canmore shared 238 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Town of Canmore should continue to optimize the ad content.

3.Town of Canmore Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-15-2019-04-19  2019-04-10-2019-04-16  2019-04-08-2019-04-13
Landing Page Link  https://recreation.canmore.ca/CANMORE/public/booking/CourseTypes/YOGJRNY  https://www.facebook.com/events/2105027496455699/   https://canmore.ca/residents/awards-grants/community-grants

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Town of Canmore are successful.

Town of Canmore Creative Analysis: 

Town of Canmore placed a Image ad in 2019-04-15-2019-04-19, and got 9 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Town of Canmore Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  Canada  Canada
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Town of Canmore has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Town of Canmore Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-15-2019-04-19  2019-04-10-2019-04-16  2019-04-08-2019-04-13
During  5 days  7 days 6 days 
Like  9  1  13
Share  2  0  7
Comment  1  0  7

Advertising effectiveness is a direct manifestation of advertising. Town of Canmore ‘s Top 1 ad received 9 likes, 2 shares, 1 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Town of Canmore, helping Town of Canmore to grasp the ad data more clearly.