Top Ads on Tourism Calgary

Tourism Calgary Background Introduction:

Everything you need to know about Calgary, whether you live here or are planning a visit! Join us as we #CaptureCalgary! www.visitcalgary.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Tourism Calgary has been advertising and marketing on Facebook for many years. And Tourism Calgary has placed 72 of ads on the Facebook platform in the last month. In the past few years,Tourism Calgary has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Tourism Calgary on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Tourism Calgary. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Tourism Calgary.

BigSpy

1.Tourism Calgary Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Tourism Calgary  Tourism Calgary  Tourism Calgary
Page Categories  Tourist Information Center  Tourist Information Center  Tourist Information Center
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Tourism Calgary Marketing Objectives Analysis: 

Tourism Calgary has been operating in Tourist Information Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Tourism Calgary best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Tourism Calgary Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  How to Support Local in Calgary  20+ ideas for February in Calgary 8+ Winter weekend activities in Calgary 
Ad Copy Text  From tuning-in to taking-out, Calgary has gotten creative in bringing fresh ways to deliver your loc...  Create warm family memories with a wild ride in the snow, a walk with penguins or enjoy 35+ concerts...  Fill your winter weekend getaway in Calgary with tons of fun outdoor activities and indoorsy diversi...
Link Description  How to interact with your community and support local businesses from home.  Check out our guide  Check out the guide
Website Link  www.visitcalgary.com  www.visitcalgary.com  www.visitcalgary.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 148  124  125
Like 12  154  808

Tourism Calgary Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Tourism Calgary Top 1 ads got 12 likes. Tourism Calgary uses a sentence with the finishing touch title: “How to Support Local in Calgary”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Tourism Calgary shared 148 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Tourism Calgary should continue to optimize the ad content.

3.Tourism Calgary Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-15-2020-06-16  2020-01-24-2020-02-24  2019-11-29-2020-02-24
Landing Page Link  https://www.visitcalgary.com/things-to-do/stories-from-calgary/how-to-support-local-in-calgary  https://www.visitcalgary.com/things-to-do/stories-from-calgary/february-in-calgary?utm_source=Facebook&utm_medium=cpc&utm_campaign=TCal+-+TTD+Partner+-+T1+Listicle+-+Facebook+-+Conversions&utm_content=17-051_TTD_FebListicle_B_1200x628&utm_keyword=February&fbclid=IwAR0M2DPTEoFGA_opuD9j3w5Kyoal4oBgC_x5h758sWTaW3hnjDIxg6utxkU   https://www.visitcalgary.com/things-to-do/stories-from-calgary/48-hours-in-calgary-winter-edition?utm_source=Facebook&utm_medium=cpc&utm_campaign=TCal+-+TTD+Partner+-+T2+48hr+Itinerary+-+Winter+-+Facebook+-+Conversions&utm_content=17-050+TTD+Winter_48hr_Itinerary_A_1200x628&utm_keyword=41+-+60+-+Canadian+Targets&fbclid=IwAR2Gbc9QGU4pc7z8YmtZX8-VK3AGh29RNhbb2Y3esTrjFQEZgxV6ycWXggI

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Tourism Calgary are successful.

Tourism Calgary Creative Analysis: 

Tourism Calgary placed a Image ad in 2020-06-15-2020-06-16, and got 12 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Tourism Calgary Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Tourism Calgary has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Tourism Calgary Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-16  2020-01-24-2020-02-24  2019-11-29-2020-02-24
During  2 days  32 days 88 days 
Like  12  154  808
Share  0  51  180
Comment  0  8  28

Advertising effectiveness is a direct manifestation of advertising. Tourism Calgary ‘s Top 1 ad received 12 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Tourism Calgary, helping Tourism Calgary to grasp the ad data more clearly.