Top Ads on Touring

Touring Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Touring has been advertising and marketing on Facebook for many years. And Touring has placed 559 of ads on the Facebook platform in the last month. In the past few years,Touring has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Touring on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Touring. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Touring.


1.Touring Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Touring  Touring  Touring
Page Categories  Local Business  Outdoor Equipment Store  Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Touring Marketing Objectives Analysis: 

Touring has been operating in Local Business for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Touring best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Touring Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ha-Satat St 14  Nuotraukos iš Outdoors Club Greenhills įrašo. Assistance dépannage vélo 
Ad Copy Text  חזרנו ובגדול חנות העודפים של ממסי במודיעין נפתחה מחדש....  BACK TO WORK SALE!!! 20% OFF ON ROOFTOP TENT!!! HOME DELIVERY AND INSTALLATION IS AVAILABLE FOR A F...  Pneu crevé et aucune aide en vue ? Le TCS aide partout avec le meilleur dépannage pour vélos clas...
Link Description  09:00 - 14:00  N/A  N/A
Website Link
Text Word Count 330  487  123
Like 18  185  5

Touring Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Touring Top 1 ads got 18 likes. Touring uses a sentence with the finishing touch title: “Ha-Satat St 14”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Touring shared 330 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_DIRECTIONS.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Touring should continue to optimize the ad content.

3.Touring Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Video
Ad Time   2020-06-10-2020-06-19  2020-06-09-2020-06-15  2020-05-04-2020-06-13
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Touring are successful.

Touring Creative Analysis: 

Touring placed a Video ad in 2020-06-10-2020-06-19, and got 18 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Touring Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Israel  N/A  N/A
Language  N/A  Lithuanian  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Touring has the best conversion in Israel, and can advertise more in Israel in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Touring Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-19  2020-06-09-2020-06-15  2020-05-04-2020-06-13
During  10 days  7 days 41 days 
Like  18  185  5
Share  3  17  0
Comment  2  7  0

Advertising effectiveness is a direct manifestation of advertising. Touring ‘s Top 1 ad received 18 likes, 3 shares, 2 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Touring, helping Touring to grasp the ad data more clearly.