Top Ads on Touch ‘n Go eWallet

Touch ‘n Go eWallet Background Introduction:

Enter the cashless future with us! Make payments, top-up your mobile credit, transfer funds and more with the Touch 'n Go eWallet.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Touch ‘n Go eWallet has been advertising and marketing on Facebook for many years. And Touch ‘n Go eWallet has placed 173 of ads on the Facebook platform in the last month. In the past few years,Touch ‘n Go eWallet has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Touch ‘n Go eWallet on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Touch ‘n Go eWallet. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Touch ‘n Go eWallet.


1.Touch ‘n Go eWallet Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Touch ‘n Go eWallet  Touch ‘n Go eWallet  Touch ‘n Go eWallet
Page Categories  Local Service  Local Service  Local Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Touch ‘n Go eWallet Marketing Objectives Analysis: 

Touch ‘n Go eWallet has been operating in Local Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Touch ‘n Go eWallet best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Touch ‘n Go eWallet Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get RM3 Cashback before 31 May  Get RM3 Cashback before 31 May Get RM3 Cashback before 31 May 
Ad Copy Text  Enjoy up to RM6 cashback with Touch 'n Go eWallet today! Valid for the first 20,000 eligible users ...  Enjoy up to RM6 cashback with Touch 'n Go eWallet today! Valid for the first 20,000 eligible users ...  Dapatkan rebat sehingga RM6 dengan Touch 'n Go eWallet! Jangan ketinggalan! Hanya sah untuk 20,000 ...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 124  124  129
Like 80  246  114

Touch ‘n Go eWallet Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Touch ‘n Go eWallet Top 1 ads got 80 likes. Touch ‘n Go eWallet uses a sentence with the finishing touch title: “Get RM3 Cashback before 31 May”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Touch ‘n Go eWallet shared 124 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is USE_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Touch ‘n Go eWallet should continue to optimize the ad content.

3.Touch ‘n Go eWallet Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-04-2020-06-18  2020-06-04-2020-06-17  2020-06-04-2020-06-17
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Touch ‘n Go eWallet are successful.

Touch ‘n Go eWallet Creative Analysis: 

Touch ‘n Go eWallet placed a Carousel ad in 2020-06-04-2020-06-18, and got 80 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Touch ‘n Go eWallet Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Malaysia  Malaysia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Touch ‘n Go eWallet has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Touch ‘n Go eWallet Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-18  2020-06-04-2020-06-17  2020-06-04-2020-06-17
During  15 days  14 days 14 days 
Like  80  246  114
Share  1  11  4
Comment  0  6  0

Advertising effectiveness is a direct manifestation of advertising. Touch ‘n Go eWallet ‘s Top 1 ad received 80 likes, 1 shares, 0 comments in just 15 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Touch ‘n Go eWallet, helping Touch ‘n Go eWallet to grasp the ad data more clearly.