Top Ads on Total
Total Background Introduction:
Total (ТОТАЛ) — інтегрована енергетична компанія, виробник і постачальник енергоресурсів у світовому масштабі.
Total has been advertising and marketing on Facebook for many years. And Total has placed 4233 of ads on the Facebook platform in the last month. In the past few years,Total has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Total on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Total. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Total.
1.Total Top 3 Ads Basic Understanding
|Page Categories||Sportswear Store||Sportswear Store||Blogger|
Total Marketing Objectives Analysis:
Total has been operating in Sportswear Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Total best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Total Top 3 Ads Content Display
|Ad Headline||Sail Racing International||Sail Racing International||N/A|
|Ad Copy Text||no setting||no setting||no setting|
|Text Word Count||0||0||0|
Total Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Total Top 1 ads got 0 likes. Total uses a sentence with the finishing touch title: “Sail Racing International”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Total shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Total should continue to optimize the ad content.
3.Total Top 3 Ads Creative Selection
|Landing Page Link||https://sailracing.com/||https://sailracing.com/||https://www.aesthetic-fit.it/|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Total are successful.
Total Creative Analysis:
Total placed a Carousel ad in 2020-05-26-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Total Top 3 Ads Audience Analysis:
Total has the best conversion in N/A, and can advertise more in N/A in the future.
5.Total Top 3 Ads Performance Display
|During||25 days||25 days||6 days|
Advertising effectiveness is a direct manifestation of advertising. Total ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 25 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Total, helping Total to grasp the ad data more clearly.