Top Ads on Total Tools

Total Tools Background Introduction:

The official Facebook page of your no.1 professional tool retailer servicing Australian tradies!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Total Tools has been advertising and marketing on Facebook for many years. And Total Tools has placed 69 of ads on the Facebook platform in the last month. In the past few years,Total Tools has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Total Tools on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Total Tools. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Total Tools.


1.Total Tools Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Total Tools  Total Tools  Total Tools
Page Categories  Medical & Health  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  magento  magento

Total Tools Marketing Objectives Analysis: 

Total Tools has been operating in Medical & Health for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Total Tools best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Total Tools Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get a $50 Gift Card When You Schedule a Demo  TAX TIME at Total Tools N/A 
Ad Copy Text  Paper forms can cause delays, be expensive, waste staff time, and even cause billing errors and clai...  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 110  0  0
Like 16  0  0

Total Tools Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Total Tools Top 1 ads got 16 likes. Total Tools uses a sentence with the finishing touch title: “Get a $50 Gift Card When You Schedule a Demo”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Total Tools shared 110 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Total Tools should continue to optimize the ad content.

3.Total Tools Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Carousel
Ad Time   2020-01-15-2020-06-18  2020-05-24-2020-06-14  2020-05-03-2020-06-14
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Total Tools are successful.

Total Tools Creative Analysis: 

Total Tools placed a Video ad in 2020-01-15-2020-06-18, and got 16 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Total Tools Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Australia  Australia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Total Tools has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Total Tools Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-15-2020-06-18  2020-05-24-2020-06-14  2020-05-03-2020-06-14
During  156 days  22 days 43 days 
Like  16  0  0
Share  2  0  0
Comment  3  0  0

Advertising effectiveness is a direct manifestation of advertising. Total Tools ‘s Top 1 ad received 16 likes, 2 shares, 3 comments in just 156 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Total Tools, helping Total Tools to grasp the ad data more clearly.