Top Ads on Torrid

Torrid Background Introduction:

The Official Torrid Page www.torrid.com The Torrid Facebook page is only monitored Monday - Friday, 9AM PST - 6PM PST Find a store: https://www.torrid.com/stores

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Torrid has been advertising and marketing on Facebook for many years. And Torrid has placed 88 of ads on the Facebook platform in the last month. In the past few years,Torrid has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Torrid on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Torrid. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Torrid.

BigSpy

1.Torrid Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Torrid  Torrid  Torrid
Page Categories  Clothing (Brand)  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Torrid Marketing Objectives Analysis: 

Torrid has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Torrid best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Torrid Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Super Soft Black Cold Shoulder Maxi Dress  Own The Pool Torrid Curve 
Ad Copy Text  Express yourself (even if it's just for you).  With swimsuits that look and feel this good, you'll always be the first one in the water.  "Every girl's dream bra."
Link Description  N/A  Shop the new collection  Comfortable + insanely sexy
Website Link  www.torrid.com  www.facebook.com  www.torrid.com
CTA  SHOP_NOW  LEARN_MORE  SHOP_NOW
Text Word Count 45  89  25
Like 0  174  72

Torrid Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Torrid Top 1 ads got 0 likes. Torrid uses a sentence with the finishing touch title: “Super Soft Black Cold Shoulder Maxi Dress”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Torrid shared 45 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Torrid should continue to optimize the ad content.

3.Torrid Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Video
Ad Time   2020-05-20-2020-06-18  2020-06-04-2020-06-18  2020-05-31-2020-06-08
Landing Page Link  https://www.torrid.com/product/white-embroidered-chiffon-blouse/12740711.html?utm_medium=FBIG&utm_source=RTG&utm_campaign=WIN&utm_content=DPA_8-30_Express-yourself_Carousel-DPA&fbclid=IwAR0B3sYVTGSZ9QQY3qMG1L2vyEmPkgOI-9_g6CZuBz4kfwzpsaaljrtZkqA  https://www.facebook.com/Torrid/videos/3543538269008721/   https://www.torrid.com/torrid-curve-intimates/bras/?utm_medium=FBIG&utm_source=PRS&utm_campaign=GEN&utm_content=Summer2_052620_Prospecting_Every-girls_Ad-SUMMER2-CURVE-FB-IG-1080x1080.gif

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Torrid are successful.

Torrid Creative Analysis: 

Torrid placed a Carousel ad in 2020-05-20-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Torrid Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United Arab Emirates
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Torrid has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Torrid Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-20-2020-06-18  2020-06-04-2020-06-18  2020-05-31-2020-06-08
During  30 days  15 days 9 days 
Like  0  174  72
Share  32  15  4
Comment  0  5  2

Advertising effectiveness is a direct manifestation of advertising. Torrid ‘s Top 1 ad received 0 likes, 32 shares, 0 comments in just 30 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Torrid, helping Torrid to grasp the ad data more clearly.