Top Ads on Toptal

Toptal Background Introduction:

Toptal is an elite network of the world's top talent in business, design, and technology that enables companies to scale their teams, on demand.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Toptal has been advertising and marketing on Facebook for many years. And Toptal has placed 123 of ads on the Facebook platform in the last month. In the past few years,Toptal has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Toptal on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Toptal. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Toptal.

BigSpy

1.Toptal Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Toptal  Toptal  Toptal
Page Categories  Professional Service  Professional Service  Professional Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Toptal Marketing Objectives Analysis: 

Toptal has been operating in Professional Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Toptal best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Toptal Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Hire Elite Designers in Days  Toptal Freelance Rates Toptal saves you time and money. 
Ad Copy Text  Hire expertly matched top talent for your business today and out-hire the competition.  Find out how much you could earn as an expert Java developer working with top global clients.  Hear from AdCrush: “Toptal designers integrated directly with every aspect of our business. They'r...
Link Description  Learn more  Find Out Now  Learn more
Website Link  www.toptal.com  www.toptal.com  www.toptal.com
CTA  SIGN_UP  LEARN_MORE  SIGN_UP
Text Word Count 86  93  124
Like 1  25  0

Toptal Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Toptal Top 1 ads got 1 likes. Toptal uses a sentence with the finishing touch title: “Hire Elite Designers in Days”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Toptal shared 86 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Toptal should continue to optimize the ad content.

3.Toptal Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-09-2020-06-19  2020-06-08-2020-06-19  2020-06-09-2020-06-18
Landing Page Link  https://www.toptal.com/designers?source=fb&utm_source=facebook-ads&utm_medium=Facebook_Mobile_Feed&utm_campaign=Toptal_Retargeting-Revamp_All+-+Conversions&utm_content=L1+-+Des+Retargeting+-+7+days+-+FOMO+-+Outhire+your+competitors&hsa_acc=13727521&hsa_src=fb&hsa_ad=6203945939435&hsa_grp=6203945943235&hsa_ver=3&hsa_cam=6203945933435&hsa_net=facebook&fbclid=IwAR3aJvXrsMXslgLWOPD6IqsiLxFacDJByiep1qCHV5ASeUW1rNMPlB-aMaM  https://www.toptal.com/developers/java/hourly-rate   https://www.toptal.com/designers?source=fb&utm_source=facebook-ads&utm_medium=Facebook_Mobile_Feed&utm_campaign=Toptal_Retargeting-Revamp_All+-+Conversions&utm_content=L1+-+Des+Retargeting+-+7+days+-+Client+testimonials+-+Adcrush&hsa_acc=13727521&hsa_src=fb&hsa_ad=6203945940235&hsa_grp=6203945943235&hsa_ver=3&hsa_cam=6203945933435&hsa_net=facebook&fbclid=IwAR1sbxN1ll8Fw3nCZNOAJ33a5CURIAKgVgbxgFPUHJ5VGl0qFDgv63b1W7w

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Toptal are successful.

Toptal Creative Analysis: 

Toptal placed a Image ad in 2020-06-09-2020-06-19, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Toptal Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Egypt  Brazil  Egypt
Language  English  German  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Toptal has the best conversion in Egypt, and can advertise more in Egypt in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Toptal Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-19  2020-06-08-2020-06-19  2020-06-09-2020-06-18
During  11 days  12 days 10 days 
Like  1  25  0
Share  0  2  0
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. Toptal ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Toptal, helping Toptal to grasp the ad data more clearly.