Top Ads on Topman
Topman Background Introduction:
Men's fashion, style and latest trends. Suits, jeans, shirts, jackets, shoes, accessories and more. Want to contact us directly? See our FAQ's for help: http://tpmn.co/tmaskus
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Topman has been advertising and marketing on Facebook for many years. And Topman has placed 88 of ads on the Facebook platform in the last month. In the past few years,Topman has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Topman on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Topman. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Topman.
1.Topman Top 3 Ads Basic Understanding
|Page Categories||Clothing (Brand)||Men's Clothing Store||Men's Clothing Store|
Topman Marketing Objectives Analysis:
Topman has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Topman best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Topman Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||ดีลสุดคุ้มแห่งปี ลดทั้งร้านสูงสุด 80%||Limited time only||Limited time only|
|Ad Copy Text||#ดีลสุดคุ้มแห่งปี ลดทั้งร้าน เที่ยง...||With summer round the corner, now's the time to get first pick of the hottest looks||With summer round the corner, now's the time to get first pick of the hottest looks|
|Link Description||เก็บใส่ตะกร้ารอเลย 18 มิ.ย.นี้||N/A||N/A|
|Text Word Count||691||84||84|
Topman Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Topman Top 1 ads got 15 likes. Topman uses a sentence with the finishing touch title: “ดีลสุดคุ้มแห่งปี ลดทั้งร้านสูงสุด 80%”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Topman shared 691 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Topman should continue to optimize the ad content.
3.Topman Top 3 Ads Creative Selection
|Landing Page Link||https://www.lazada.co.th/shop/topman-official-store/?laz_trackid=2:mm_150081194_51302550_2010352620:clk5lvfrv1eajko20rq0tf||https://www.topman.com/en/tmuk/category/sale-6820152/up-to-30-off-selected-lines-9257959?utm_medium=social&utm_source=facebook&utm_campaign=uk_wk40_100styles&utm_term=feed&utm_content=p||https://www.topman.com/en/tmuk/category/sale-6820152/up-to-30-off-selected-lines-9257959?utm_medium=social&utm_source=facebook&utm_campaign=uk_wk40_100styles&utm_term=feed&utm_content=p|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Topman are successful.
Topman Creative Analysis:
Topman placed a Image ad in 2020-06-12-2020-06-17, and got 15 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Topman Top 3 Ads Audience Analysis:
|Country||Thailand||United Kingdom||United Kingdom|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Topman has the best conversion in Thailand, and can advertise more in Thailand in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Topman Top 3 Ads Performance Display
|During||6 days||3 days||4 days|
Advertising effectiveness is a direct manifestation of advertising. Topman ‘s Top 1 ad received 15 likes, 3 shares, 0 comments in just 6 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Topman, helping Topman to grasp the ad data more clearly.