Top Ads on Topgolf
Topgolf Background Introduction:
Topgolf has been advertising and marketing on Facebook for many years. And Topgolf has placed 78 of ads on the Facebook platform in the last month. In the past few years,Topgolf has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Topgolf on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Topgolf. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Topgolf.
1.Topgolf Top 3 Ads Basic Understanding
|Page Categories||Stadium, Arena & Sports Venue||Stadium, Arena & Sports Venue||Stadium, Arena & Sports Venue|
Topgolf Marketing Objectives Analysis:
Topgolf has been operating in Stadium, Arena & Sports Venue for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Topgolf best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Topgolf Top 3 Ads Content Display
|Ad Copy Text||If you're going to go out, Go Out Swinging.||If you're going to go out, Go Out Swinging.||If you're going to go out, Go Out Swinging.|
|Text Word Count||43||43||43|
Topgolf Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Topgolf Top 1 ads got 23 likes. Topgolf uses a sentence with the finishing touch title: “Topgolf”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Topgolf shared 43 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Topgolf should continue to optimize the ad content.
3.Topgolf Top 3 Ads Creative Selection
|Landing Page Link||https://topgolf.com/us/locations/?utm_source=facebook&utm_medium=social&utm_campaign=go_out_swinging||https://topgolf.com/us/locations/?utm_source=facebook&utm_medium=social&utm_campaign=go_out_swinging||https://topgolf.com/us/locations/?utm_source=facebook&utm_medium=social&utm_campaign=go_out_swinging&fbclid=IwAR1fbWKV039qwB102KQVyPCCPUdj1JJxCXH4MwZy8VZmjAun5G9WFsBiulw|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Topgolf are successful.
Topgolf Creative Analysis:
Topgolf placed a Carousel ad in 2020-03-02-2020-03-03, and got 23 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Topgolf Top 3 Ads Audience Analysis:
Topgolf has the best conversion in N/A, and can advertise more in N/A in the future.
5.Topgolf Top 3 Ads Performance Display
|During||2 days||8 days||10 days|
Advertising effectiveness is a direct manifestation of advertising. Topgolf ‘s Top 1 ad received 23 likes, 1 shares, 1 comments in just 2 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Topgolf, helping Topgolf to grasp the ad data more clearly.