Top Ads on Topgolf

Topgolf Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Topgolf has been advertising and marketing on Facebook for many years. And Topgolf has placed 78 of ads on the Facebook platform in the last month. In the past few years,Topgolf has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Topgolf on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Topgolf. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Topgolf.

BigSpy

1.Topgolf Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Topgolf  Topgolf  Topgolf
Page Categories  Stadium, Arena & Sports Venue  Stadium, Arena & Sports Venue  Stadium, Arena & Sports Venue
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Topgolf Marketing Objectives Analysis: 

Topgolf has been operating in Stadium, Arena & Sports Venue for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Topgolf best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Topgolf Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Topgolf  Topgolf Topgolf 
Ad Copy Text  If you're going to go out, Go Out Swinging.  If you're going to go out, Go Out Swinging.  If you're going to go out, Go Out Swinging.
Link Description  N/A  N/A  N/A
Website Link  topgolf.com  topgolf.com  topgolf.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 43  43  43
Like 23  54  34

Topgolf Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Topgolf Top 1 ads got 23 likes. Topgolf uses a sentence with the finishing touch title: “Topgolf”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Topgolf shared 43 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Topgolf should continue to optimize the ad content.

3.Topgolf Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-03-02-2020-03-03  2020-01-31-2020-02-07  2020-01-15-2020-01-24
Landing Page Link  https://topgolf.com/us/locations/?utm_source=facebook&utm_medium=social&utm_campaign=go_out_swinging  https://topgolf.com/us/locations/?utm_source=facebook&utm_medium=social&utm_campaign=go_out_swinging   https://topgolf.com/us/locations/?utm_source=facebook&utm_medium=social&utm_campaign=go_out_swinging&fbclid=IwAR1fbWKV039qwB102KQVyPCCPUdj1JJxCXH4MwZy8VZmjAun5G9WFsBiulw

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Topgolf are successful.

Topgolf Creative Analysis: 

Topgolf placed a Carousel ad in 2020-03-02-2020-03-03, and got 23 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Topgolf Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Topgolf has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Topgolf Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-02-2020-03-03  2020-01-31-2020-02-07  2020-01-15-2020-01-24
During  2 days  8 days 10 days 
Like  23  54  34
Share  1  1  0
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. Topgolf ‘s Top 1 ad received 23 likes, 1 shares, 1 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Topgolf, helping Topgolf to grasp the ad data more clearly.