Top Ads on Topdeck Travel

Topdeck Travel Background Introduction:

Welcome to Topdeck! We do epic trips and other awesomeness around the world for people between 18-39. Are you ready for an adventure?

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Topdeck Travel has been advertising and marketing on Facebook for many years. And Topdeck Travel has placed 160 of ads on the Facebook platform in the last month. In the past few years,Topdeck Travel has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Topdeck Travel on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Topdeck Travel. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Topdeck Travel.

BigSpy

1.Topdeck Travel Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Topdeck Travel  Topdeck Travel  Topdeck Travel
Page Categories  Tour Agency  Tour Agency  Tour Agency
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Topdeck Travel Marketing Objectives Analysis: 

Topdeck Travel has been operating in Tour Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Topdeck Travel best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Topdeck Travel Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Oh, hell no.  Oh, hell no. Oh, hell no. 
Ad Copy Text  Weird-ass family life? Wave it bye-bye. It's time to go travelling with Topdeck.  Weird-ass family life? Wave it bye-bye. It's time to go travelling with Topdeck.  Weird-ass family life? Wave it bye-bye. It's time to go travelling with Topdeck.
Link Description  N/A  N/A  N/A
Website Link  topdeck.travel  topdeck.travel  topdeck.travel
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 80  80  80
Like 6  0  14

Topdeck Travel Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Topdeck Travel Top 1 ads got 6 likes. Topdeck Travel uses a sentence with the finishing touch title: “Oh, hell no.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Topdeck Travel shared 80 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Topdeck Travel should continue to optimize the ad content.

3.Topdeck Travel Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-03-12-2020-03-13  2020-03-13-2020-03-13  2020-03-05-2020-03-13
Landing Page Link  https://www.topdeck.travel/about-us/why-topdeck/nope?utm_source=facebook&utm_medium=paid_social&utm_campaign=PT_NZEN_Traffic_TTGOH-Location+Interest&utm_content=TTGOH-MILF-EUROPE-15&utm_id=23844182341900039_23844191480440039&fbclid=IwAR0hhSzsdxBIEw_qdsoWstjjfL9jbzs8ckEtadX8v9BwFANlTXLl-XWgTVk  https://www.topdeck.travel/about-us/why-topdeck/nope?utm_source=facebook&utm_medium=paid_social&utm_campaign=PT_NZEN_Traffic_TTGOH-Location+Interest&utm_content=TTGOH-MILF-EUROPE-15&utm_id=23844182341900039_23844191480440039&fbclid=IwAR0hhSzsdxBIEw_qdsoWstjjfL9jbzs8ckEtadX8v9BwFANlTXLl-XWgTVk   https://www.topdeck.travel/about-us/why-topdeck/nope?utm_source=facebook&utm_medium=paid_social&utm_campaign=PT_NZEN_Traffic_TTGOH-Location+Interest&utm_content=TTGOH-MILF-EUROPE-15&utm_id=23844182341900039_23844191480440039&fbclid=IwAR0hhSzsdxBIEw_qdsoWstjjfL9jbzs8ckEtadX8v9BwFANlTXLl-XWgTVk

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Topdeck Travel are successful.

Topdeck Travel Creative Analysis: 

Topdeck Travel placed a Video ad in 2020-03-12-2020-03-13, and got 6 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Topdeck Travel Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Italian  Italian  Italian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Topdeck Travel has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Topdeck Travel Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-12-2020-03-13  2020-03-13-2020-03-13  2020-03-05-2020-03-13
During  2 days  1 days 9 days 
Like  6  0  14
Share  0  0  1
Comment  0  0  2

Advertising effectiveness is a direct manifestation of advertising. Topdeck Travel ‘s Top 1 ad received 6 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Topdeck Travel, helping Topdeck Travel to grasp the ad data more clearly.