Top Ads on Tokyo Disney Resort

Tokyo Disney Resort Background Introduction:

東京ディズニーリゾート(R)公式Facebookページ

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Tokyo Disney Resort has been advertising and marketing on Facebook for many years. And Tokyo Disney Resort has placed 46 of ads on the Facebook platform in the last month. In the past few years,Tokyo Disney Resort has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Tokyo Disney Resort on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Tokyo Disney Resort. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Tokyo Disney Resort.

BigSpy

1.Tokyo Disney Resort Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Tokyo Disney Resort  Tokyo Disney Resort  Tokyo Disney Resort
Page Categories  Amusement & Theme Park  Amusement & Theme Park  Amusement & Theme Park
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Tokyo Disney Resort Marketing Objectives Analysis: 

Tokyo Disney Resort has been operating in Amusement & Theme Park for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Tokyo Disney Resort best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Tokyo Disney Resort Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  A world of dreams  มาพบกันที่งาน TITF 2020 มาพบกันที่งาน TITF 2020 
Ad Copy Text  Come discover the diverse and magnificent seascapes, here at Tokyo DisneySea.  -  -
Link Description  A one and only experience  ดินแดนแห่งความฝันและเวทมนตร์  ดินแดนแห่งความฝันและเวทมนตร์
Website Link  www.tokyodisneyresort.jp  www.tokyodisneyresort.jp  www.tokyodisneyresort.jp
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 77  315  315
Like 236  19  100

Tokyo Disney Resort Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Tokyo Disney Resort Top 1 ads got 236 likes. Tokyo Disney Resort uses a sentence with the finishing touch title: “A world of dreams”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Tokyo Disney Resort shared 77 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Tokyo Disney Resort should continue to optimize the ad content.

3.Tokyo Disney Resort Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-02-10-2020-02-10  2020-01-14-2020-01-16  2020-01-08-2020-01-16
Landing Page Link  https://www.tokyodisneyresort.jp/treasure/lp/en/tds.html?utm_source=facebook&utm_medium=display&utm_campaign=IDNen_NC_FB_video&utm_content=15min_TDS_memories  https://www.tokyodisneyresort.jp/th/index.html?utm_source=facebook&utm_medium=display&utm_campaign=THth_NC_FB_banner&utm_content=TDR_TITF2020_Before_TDR_Friends&fbclid=IwAR1NrPErktJwqWiLVkJlyn24cLx0BYNaFgHhplKUuHH2LP6BvEM-8T-IKB4   https://www.tokyodisneyresort.jp/th/index.html?utm_source=facebook&utm_medium=display&utm_campaign=THth_NC_FB_banner&utm_content=TDR_TITF2020_Before_TDR_Friends&fbclid=IwAR1NrPErktJwqWiLVkJlyn24cLx0BYNaFgHhplKUuHH2LP6BvEM-8T-IKB4

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Tokyo Disney Resort are successful.

Tokyo Disney Resort Creative Analysis: 

Tokyo Disney Resort placed a Video ad in 2020-02-10-2020-02-10, and got 236 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Tokyo Disney Resort Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  Thai  Thai

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Tokyo Disney Resort has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Tokyo Disney Resort Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-10-2020-02-10  2020-01-14-2020-01-16  2020-01-08-2020-01-16
During  1 days  3 days 9 days 
Like  236  19  100
Share  7  3  12
Comment  5  2  5

Advertising effectiveness is a direct manifestation of advertising. Tokyo Disney Resort ‘s Top 1 ad received 236 likes, 7 shares, 5 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Tokyo Disney Resort, helping Tokyo Disney Resort to grasp the ad data more clearly.