Top Ads on Tinder
Tinder Background Introduction:
Make every single moment count. Tinder is more than a dating app. It's a cultural movement. #SingleNotSorry http://tinder.com/download
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Tinder has been advertising and marketing on Facebook for many years. And Tinder has placed 837 of ads on the Facebook platform in the last month. In the past few years,Tinder has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Tinder on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Tinder. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Tinder.
1.Tinder Top 3 Ads Basic Understanding
|Page Categories||App Page||App Page||Other|
Tinder Marketing Objectives Analysis:
Tinder has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Tinder best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Tinder Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Kết bạn mới với Tinder||Tinder||If He Is On Tinder, You Should Know!|
|Ad Copy Text||Tinder - ứng dụng hẹn hò và kết bạn số một thế giới - người bạn đồng hà...||หาเพื่อนใหม่ๆได้ทุกที่ #ทินเดอร์||Boyfriend on Tinder behind your back? Find out now with a quick search!|
|Link Description||With 30 billion matches to date, Tinder® is the world’s most popular app for meeting new people. Think of us as your most dependable wingmate—wherever you go, we’ll be there. If you’re here to meet new people, expand your social network, meet locals when you’re traveling, or just live in ...||N/A||Find Out If He Is On Tinder Behind Your Back|
|Text Word Count||136||92||71|
Tinder Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Tinder Top 1 ads got 309 likes. Tinder uses a sentence with the finishing touch title: “Kết bạn mới với Tinder”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Tinder shared 136 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Tinder should continue to optimize the ad content.
3.Tinder Top 3 Ads Creative Selection
|Landing Page Link||https://play.google.com/store/apps/details?id=com.tinder||https://play.google.com/store/apps/details?id=com.tinder||https://www.cheaterbuster.net/?utm_source=facebook&ref=fbhome|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Tinder are successful.
Tinder Creative Analysis:
Tinder placed a Image ad in 2020-05-05-2020-06-20, and got 309 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Tinder Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Tinder has the best conversion in Vietnam, and can advertise more in Vietnam in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Tinder Top 3 Ads Performance Display
|During||47 days||12 days||35 days|
Advertising effectiveness is a direct manifestation of advertising. Tinder ‘s Top 1 ad received 309 likes, 5 shares, 3 comments in just 47 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Tinder, helping Tinder to grasp the ad data more clearly.