Top Ads on Times Literary Supplement

Times Literary Supplement Background Introduction:

The leading paper in the world for literary culture

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Times Literary Supplement has been advertising and marketing on Facebook for many years. And Times Literary Supplement has placed 52 of ads on the Facebook platform in the last month. In the past few years,Times Literary Supplement has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Times Literary Supplement on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Times Literary Supplement. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Times Literary Supplement.

BigSpy

1.Times Literary Supplement Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Times Literary Supplement  Times Literary Supplement  Times Literary Supplement
Page Categories  Newspaper  Newspaper  Newspaper
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Times Literary Supplement Marketing Objectives Analysis: 

Times Literary Supplement has been operating in Newspaper for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Times Literary Supplement best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Times Literary Supplement Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Closing up time  N/A N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  Thirteen weeks ago I missed my train home. Because the TLS offices are just outside London Bridge Station  N/A  N/A
Website Link  www.the-tls.co.uk  www.the-tls.co.uk  www.the-tls.co.uk
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Times Literary Supplement Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Times Literary Supplement Top 1 ads got 0 likes. Times Literary Supplement uses a sentence with the finishing touch title: “Closing up time”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Times Literary Supplement shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Times Literary Supplement should continue to optimize the ad content.

3.Times Literary Supplement Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-11-2020-06-15  2020-06-11-2020-06-15  2020-04-17-2020-06-15
Landing Page Link  https://www.the-tls.co.uk/articles/illness-history-family-essay-rozalind-dineen/?utm_source=Facebook&utm_medium=paid_social&utm_campaign=TLS_Q4&utm_content=TLS_Feed_BookReaders_IllnessHistoryFamily  https://www.the-tls.co.uk/articles/maigret-and-monsieur-charles-georges-simenon-book-review/?utm_source=Instagram&utm_medium=Paid_Social&utm_campaign=TLS_Q4&utm_content=Maigret_UK   https://www.the-tls.co.uk/articles/why-women-read-more-fiction-helen-taylor-review-lucy-scholes/?utm_source=Instagram&utm_medium=Paid_Social&utm_campaign=TLS_Q4&utm_content=WhyWomenReadMore_UK

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Times Literary Supplement are successful.

Times Literary Supplement Creative Analysis: 

Times Literary Supplement placed a Image ad in 2020-06-11-2020-06-15, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Times Literary Supplement Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  United States,United Kingdom
Language  English  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Times Literary Supplement has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Times Literary Supplement Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-15  2020-06-11-2020-06-15  2020-04-17-2020-06-15
During  5 days  5 days 60 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Times Literary Supplement ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Times Literary Supplement, helping Times Literary Supplement to grasp the ad data more clearly.