Top Ads on Tilburg University

Tilburg University Background Introduction:

Tilburg University, understanding society. Our webcare team is ready to answer your questions on working days between 9AM and 5PM (local time zone).

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Tilburg University has been advertising and marketing on Facebook for many years. And Tilburg University has placed 71 of ads on the Facebook platform in the last month. In the past few years,Tilburg University has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Tilburg University on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Tilburg University. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Tilburg University.

BigSpy

1.Tilburg University Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Tilburg University  Tilburg University  Tilburg University
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Tilburg University Marketing Objectives Analysis: 

Tilburg University has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Tilburg University best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Tilburg University Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  IBA Tilburg  Tilburg University Tilburg University 
Ad Copy Text   IBA in the Netherlands? Tilburg University ranks 5th in Business Administration worldwide (Shanghai...  Future Psychology experts, take note! If you are interested in studying human behavior and the mind....  Do you want to become an expert in psychology and develop a deeper understanding of human cognition ...
Link Description  The Bachelor's program in International Business Administration gives you a solid foundation in the four core pillars of an international business: management and organization, marketing, finance, and accounting. You will also develop business skills in the areas of (intercultural) communication, sy...  N/A  N/A
Website Link  www.tilburguniversity.edu  bit.ly  www.tilburguniversity.edu
CTA  APPLY_NOW  LEARN_MORE  LEARN_MORE
Text Word Count 360  184  261
Like 47  8  2

Tilburg University Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Tilburg University Top 1 ads got 47 likes. Tilburg University uses a sentence with the finishing touch title: “IBA Tilburg”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Tilburg University shared 360 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Tilburg University should continue to optimize the ad content.

3.Tilburg University Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-04-16-2020-05-26  2020-04-27-2020-05-03  2020-04-27-2020-05-02
Landing Page Link  https://www.tilburguniversity.edu/education/bachelors-programs/international-business-administration?utm_source=FACEBOOK&utm_medium=BANNER&utm_campaign=IBA&utm_content=FEED  https://www.tilburguniversity.edu/education/masters-programmes/open-day?utm_source=facebook&utm_medium=cpc&utm_campaign=omod+may+16   https://www.tilburguniversity.edu/education/masters-programmes/fields/psychology?utm_source=facebook&utm_medium=cpc&utm_campaign=psy+fields

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Tilburg University are successful.

Tilburg University Creative Analysis: 

Tilburg University placed a Image ad in 2020-04-16-2020-05-26, and got 47 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Tilburg University Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania,Lithuania  Croatia,Bulgaria  Bulgaria,Romania,Croatia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Tilburg University has the best conversion in Romania,Lithuania, and can advertise more in Romania,Lithuania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Tilburg University Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-16-2020-05-26  2020-04-27-2020-05-03  2020-04-27-2020-05-02
During  41 days  7 days 6 days 
Like  47  8  2
Share  0  1  0
Comment  2  0  0

Advertising effectiveness is a direct manifestation of advertising. Tilburg University ‘s Top 1 ad received 47 likes, 0 shares, 2 comments in just 41 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Tilburg University, helping Tilburg University to grasp the ad data more clearly.