Top Ads on TikTok

TikTok Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

TikTok has been advertising and marketing on Facebook for many years. And TikTok has placed 9943 of ads on the Facebook platform in the last month. In the past few years,TikTok has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for TikTok on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for TikTok. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from TikTok.

BigSpy

1.TikTok Top 3 Ads Basic Understanding

   top1  top2  top3
Name  TikTok  TikTok  TikTok
Page Categories  App Page  Other  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

TikTok Marketing Objectives Analysis: 

TikTok has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. TikTok best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.TikTok Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ท่องโลกไปกับ TikTok  ⏳Boost your business on TikTok. Create an Ad. TikTok 
Ad Copy Text  ถึงเวลาที่คุณจะนำกระแส  TikTok Ads For Business | Top Global Ad Network ✔️Quality Traffic for ...  Serius amat. Asikin aja dulu
Link Description  N/A  TikTok Ads | Self-Serve Ad Platform. Quality traffic across leading mobile apps TikTok, Helo, and more. Great Personal support. Easy Setup. Flexible Payment Plans. Target Globally.  N/A
Website Link  play.google.com  getstarted.tiktok.com  itunes.apple.com
CTA  INSTALL_MOBILE_APP  SIGN_UP  INSTALL_MOBILE_APP
Text Word Count 66  263  28
Like 2538  1199  23

TikTok Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. TikTok Top 1 ads got 2538 likes. TikTok uses a sentence with the finishing touch title: “ท่องโลกไปกับ TikTok”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. TikTok shared 66 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. TikTok should continue to optimize the ad content.

3.TikTok Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-08-2020-06-20  2020-03-31-2020-06-20  2020-06-16-2020-06-20
Landing Page Link  http://play.google.com/store/apps/details?id=com.ss.android.ugc.trill  https://getstarted.tiktok.com/c1/IN?platform=facebook&channel=%7B%7Bcampaign.name%7D%7D&utm_source=facebook%20ad&utm_medium=mobile&utm_campaign=%7B%7Bcampaign.name%7D%7D   http://itunes.apple.com/app/id1235601864

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by TikTok are successful.

TikTok Creative Analysis: 

TikTok placed a Image ad in 2020-06-08-2020-06-20, and got 2538 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.TikTok Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  India,United Arab Emirates  Indonesia
Language  Thai  English  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

TikTok has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.TikTok Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-20  2020-03-31-2020-06-20  2020-06-16-2020-06-20
During  13 days  82 days 5 days 
Like  2538  1199  23
Share  17  5  0
Comment  10  7  2

Advertising effectiveness is a direct manifestation of advertising. TikTok ‘s Top 1 ad received 2538 likes, 17 shares, 10 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for TikTok, helping TikTok to grasp the ad data more clearly.