Top Ads on TikTok Ads

TikTok Ads Background Introduction:

TikTok Ads provides integrated in-app marketing solutions that cover leading mobile apps including TikTok, BuzzVideo, TopBuzz, Vigo Video, Helo, News Republic, Babe and others.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

TikTok Ads has been advertising and marketing on Facebook for many years. And TikTok Ads has placed 172 of ads on the Facebook platform in the last month. In the past few years,TikTok Ads has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for TikTok Ads on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for TikTok Ads. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from TikTok Ads.


1.TikTok Ads Top 3 Ads Basic Understanding

   top1  top2  top3
Name  TikTok Ads  TikTok Ads  TikTok Ads
Page Categories  Advertising/Marketing  Advertising/Marketing  Advertising/Marketing
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

TikTok Ads Marketing Objectives Analysis: 

TikTok Ads has been operating in Advertising/Marketing for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. TikTok Ads best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.TikTok Ads Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Perluas Jangkauan Bisnis Anda hingga Mendunia  Tiếp cận khách hàng tiềm năng TikTok Ads 
Ad Copy Text  Promosikan bisnis Anda ke jutaan pengguna TikTok di Indonesia hingga ke luar negeri. Biaya lebih ren...  -  We're thrilled to be recognized in Edition X of The AppsFlyer Performance Index - capturing the #1 s...
Link Description  Sukses Bersama TikTok Ads  Được phát hiện trên TikTok  We're thrilled to be recognized in Edition X of The AppsFlyer Performance Index - capturing the #1 spot on the Growth Index and ranking as the 4th largest media source for Non-Gaming apps! More on Huge thanks to all our users and partners for putting your continued trust in #TikTokAds!
Website Link
Text Word Count 136  209  314
Like 6985  944  2202

TikTok Ads Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. TikTok Ads Top 1 ads got 6985 likes. TikTok Ads uses a sentence with the finishing touch title: “Perluas Jangkauan Bisnis Anda hingga Mendunia”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. TikTok Ads shared 136 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. TikTok Ads should continue to optimize the ad content.

3.TikTok Ads Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-27-2020-06-19  2020-06-02-2020-06-19  2020-04-01-2020-06-19
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by TikTok Ads are successful.

TikTok Ads Creative Analysis: 

TikTok Ads placed a Image ad in 2020-05-27-2020-06-19, and got 6985 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.TikTok Ads Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Indonesia  Vietnam  Thailand,Malaysia
Language  Indonesian  Vietnamese  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

TikTok Ads has the best conversion in Indonesia, and can advertise more in Indonesia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.TikTok Ads Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-27-2020-06-19  2020-06-02-2020-06-19  2020-04-01-2020-06-19
During  24 days  18 days 80 days 
Like  6985  944  2202
Share  265  10  60
Comment  810  17  127

Advertising effectiveness is a direct manifestation of advertising. TikTok Ads ‘s Top 1 ad received 6985 likes, 265 shares, 810 comments in just 24 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for TikTok Ads, helping TikTok Ads to grasp the ad data more clearly.