Top Ads on TikTok Japan

TikTok Japan Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

TikTok Japan has been advertising and marketing on Facebook for many years. And TikTok Japan has placed 64 of ads on the Facebook platform in the last month. In the past few years,TikTok Japan has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for TikTok Japan on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for TikTok Japan. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from TikTok Japan.

BigSpy

1.TikTok Japan Top 3 Ads Basic Understanding

   top1  top2  top3
Name  TikTok Japan  TikTok Japan  TikTok Japan
Page Categories  App Page  App Page  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

TikTok Japan Marketing Objectives Analysis: 

TikTok Japan has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. TikTok Japan best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.TikTok Japan Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  TikTok  スーパープレイ?? TikTok ティックトック 
Ad Copy Text  -  -  TikTokで気になる動画をチェックしよう。今すぐアプリをダウンロード。
Link Description  N/A  N/A  N/A
Website Link  play.google.com  play.google.com  itunes.apple.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 105  108  96
Like 17  690  1152

TikTok Japan Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. TikTok Japan Top 1 ads got 17 likes. TikTok Japan uses a sentence with the finishing touch title: “TikTok”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. TikTok Japan shared 105 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. TikTok Japan should continue to optimize the ad content.

3.TikTok Japan Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-18-2020-06-20  2020-06-12-2020-06-17  2020-04-30-2020-06-16
Landing Page Link  http://play.google.com/store/apps/details?id=com.ss.android.ugc.trill  http://play.google.com/store/apps/details?id=com.ss.android.ugc.trill   http://itunes.apple.com/app/id1235601864

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by TikTok Japan are successful.

TikTok Japan Creative Analysis: 

TikTok Japan placed a Video ad in 2020-06-18-2020-06-20, and got 17 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.TikTok Japan Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Vietnam  Vietnam  Indonesia
Language  Indonesian  Japanese  Japanese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

TikTok Japan has the best conversion in Vietnam, and can advertise more in Vietnam in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.TikTok Japan Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-20  2020-06-12-2020-06-17  2020-04-30-2020-06-16
During  3 days  6 days 48 days 
Like  17  690  1152
Share  3  26  30
Comment  0  12  33

Advertising effectiveness is a direct manifestation of advertising. TikTok Japan ‘s Top 1 ad received 17 likes, 3 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for TikTok Japan, helping TikTok Japan to grasp the ad data more clearly.