Top Ads on Tiffany & Co.
Tiffany & Co. Background Introduction:
TIFFANY & CO.—founded in New York City in 1837—is synonymous with superlative diamonds, innovative jewelry design and expert craftsmanship.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Tiffany & Co. has been advertising and marketing on Facebook for many years. And Tiffany & Co. has placed 300 of ads on the Facebook platform in the last month. In the past few years,Tiffany & Co. has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Tiffany & Co. on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Tiffany & Co.. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Tiffany & Co..
1.Tiffany & Co. Top 3 Ads Basic Understanding
|Name||Tiffany & Co.||Tiffany & Co.||Tiffany & Co.|
Tiffany & Co. Marketing Objectives Analysis:
Tiffany & Co. has been operating in Accessories for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Tiffany & Co. best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Tiffany & Co. Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Learn More||Learn More||Return to Tiffanyâ¢ AnhÃ¤nger mit Mini-Doppelherz in Sterlingsilber|
|Ad Copy Text||Introducing Tiffany T1. Discover the bold new collection from Tiffany & Co. #TiffanyT1 _________ Vi...||The new Tiffany T1 collection represents strength, courage and optimism. Find yours at Tiffany & Co....||Genießen Sie handgefertigten Schmuck von Tiffany & Co. Entdecken Sie unsere eleganten und zeitlosen...|
|Text Word Count||204||235||114|
Tiffany & Co. Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Tiffany & Co. Top 1 ads got 1056 likes. Tiffany & Co. uses a sentence with the finishing touch title: “Learn More”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Tiffany & Co. shared 204 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Tiffany & Co. should continue to optimize the ad content.
3.Tiffany & Co. Top 3 Ads Creative Selection
|Landing Page Link||https://www.facebook.com/48713703067/posts/10157713229338068/||https://www.international.tiffany.com/stories/guide/t1-collection/?omcid=sm-my_facebook-paid_t1+may+_conversion_may_may+-+june||https://www.tiffany.de/jewelry/necklaces-pendants/return-to-tiffany-mini-double-heart-tag-pendant-22309307/?omcid=sm-de_facebook-paid_de_tco_DPA_carousel+regular4000&utm_medium=social_media-de&utm_source=facebook-paid&utm_campaign=de_tco_DPA_carousel+regular4000&fbclid=IwAR2iCGkLzgfW-qppLSFf91Es7CIYS9NqLBII7zj_3ns1Ky8CoxgyQl1so3M|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Tiffany & Co. are successful.
Tiffany & Co. Creative Analysis:
Tiffany & Co. placed a Video ad in 2020-05-31-2020-06-14, and got 1056 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Tiffany & Co. Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Tiffany & Co. has the best conversion in Singapore, and can advertise more in Singapore in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Tiffany & Co. Top 3 Ads Performance Display
|During||15 days||28 days||117 days|
Advertising effectiveness is a direct manifestation of advertising. Tiffany & Co. ‘s Top 1 ad received 1056 likes, 73 shares, 25 comments in just 15 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Tiffany & Co., helping Tiffany & Co. to grasp the ad data more clearly.