Top Ads on This Is Soho

This Is Soho Background Introduction:

London for Londoners. Berwick Street is a vibrant and diverse neighbourhood in London's Soho. Discover fashion, vinyl, textiles, vintage, food, drink and the iconic Berwick Street market.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

This Is Soho has been advertising and marketing on Facebook for many years. And This Is Soho has placed 4 of ads on the Facebook platform in the last month. In the past few years,This Is Soho has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for This Is Soho on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for This Is Soho. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from This Is Soho.

BigSpy

1.This Is Soho Top 3 Ads Basic Understanding

   top1  top2  top3
Name  This Is Soho  This Is Soho  This Is Soho
Page Categories  Street  Street  Street
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

This Is Soho Marketing Objectives Analysis: 

This Is Soho has been operating in Street for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. This Is Soho best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.This Is Soho Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  This Is Soho  This Is Soho This Is Soho 
Ad Copy Text  Want to know about exclusive restaurant offers, the latest new openings and be first to hear about S...  Want to know about exclusive restaurant offers, the latest new openings and be the first to hear abo...  Want to know about exclusive restaurant offers, the latest new openings and be the first to hear abo...
Link Description  N/A  N/A  N/A
Website Link  www.thisissoho.co.uk  www.thisissoho.co.uk  www.thisissoho.co.uk
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 143  179  179
Like 0  0  0

This Is Soho Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. This Is Soho Top 1 ads got 0 likes. This Is Soho uses a sentence with the finishing touch title: “This Is Soho”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. This Is Soho shared 143 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. This Is Soho should continue to optimize the ad content.

3.This Is Soho Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2019-04-24-2019-04-25  2019-04-24-2019-04-25  2019-04-02-2019-04-22
Landing Page Link  https://www.thisissoho.co.uk/newsletter/  https://www.thisissoho.co.uk/newsletter/   https://www.thisissoho.co.uk/newsletter/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by This Is Soho are successful.

This Is Soho Creative Analysis: 

This Is Soho placed a Carousel ad in 2019-04-24-2019-04-25, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.This Is Soho Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  United Kingdom
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

This Is Soho has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.This Is Soho Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-24-2019-04-25  2019-04-24-2019-04-25  2019-04-02-2019-04-22
During  2 days  2 days 21 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. This Is Soho ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for This Is Soho, helping This Is Soho to grasp the ad data more clearly.