Top Ads on Thinkful

Thinkful Background Introduction:

Learn the professional skills you need to advance your career with one-on-one mentorship, a thriving student community, and a project-driven curriculum.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Thinkful has been advertising and marketing on Facebook for many years. And Thinkful has placed 202 of ads on the Facebook platform in the last month. In the past few years,Thinkful has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Thinkful on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Thinkful. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Thinkful.

BigSpy

1.Thinkful Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Thinkful  Thinkful  Thinkful
Page Categories  School  School  School
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Thinkful Marketing Objectives Analysis: 

Thinkful has been operating in School for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Thinkful best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Thinkful Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Learn UX-UI | A monthly living stipend for Thinkful students  Learn Data Analytics | A monthly living stipend for Thinkful students High-paying careers, now launching 
Ad Copy Text  Receive a $1,500 monthly living stipend while you learn to code in an online virtual classroom with ...  Receive a $1,500 monthly living stipend while you learn to code in an online virtual classroom with ...  Change your life. Launch a career in tech. ✓ One-on-one mentorship. ✓ Career coaching. ✓ 100...
Link Description  Learn career-ready skills in research, web design, and teamwork on your path to a high-paying role in UX/UI. One-on-one mentorship, interview prep and community support take you from newbie to hired and beyond. Enroll now, and pay nothing until you’ve graduated and landed a job.  A rigorous and structured full-time program built to get you a job as a data analyst. Benefit from instructor-led learning, a virtual classroom environment, 1-on-1 mentorship, and a robust support team.  N/A
Website Link  getstarted.thinkful.com  getstarted.thinkful.com  getstarted.thinkful.com
CTA  APPLY_NOW  APPLY_NOW  APPLY_NOW
Text Word Count 219  219  109
Like 28  47  7

Thinkful Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Thinkful Top 1 ads got 28 likes. Thinkful uses a sentence with the finishing touch title: “Learn UX-UI | A monthly living stipend for Thinkful students”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Thinkful shared 219 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Thinkful should continue to optimize the ad content.

3.Thinkful Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-05-06-2020-06-18  2020-05-06-2020-06-18  2020-06-17-2020-06-18
Landing Page Link  https://getstarted.thinkful.com/media/web-development/full-time-ls-lead  https://getstarted.thinkful.com/media/web-development/full-time-ls-lead   https://getstarted.thinkful.com/careers/thinkful-101?utm_source=fb&utm_medium=Facebook_Mobile_Feed&utm_campaign=TF_FY20Q2_Pros_All-Courses_Lift-Test-Video-V1_FB-IG&utm_content=TF_All-Courses_Lookalike_Exposed-Group_FB-IG_TF_06112020_Facebook_All-Courses_High_Change_StudentStory_Video_Exposed-Group_Facebook_Mobile_Feed&utm_term=23845584956660543

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Thinkful are successful.

Thinkful Creative Analysis: 

Thinkful placed a Image ad in 2020-05-06-2020-06-18, and got 28 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Thinkful Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Panama,United States,Turkey...  United States,India,Egypt...  United States,Philippines
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Thinkful has the best conversion in Panama,United States,Turkey..., and can advertise more in Panama,United States,Turkey... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Thinkful Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-06-2020-06-18  2020-05-06-2020-06-18  2020-06-17-2020-06-18
During  44 days  44 days 2 days 
Like  28  47  7
Share  1  17  1
Comment  1  2  1

Advertising effectiveness is a direct manifestation of advertising. Thinkful ‘s Top 1 ad received 28 likes, 1 shares, 1 comments in just 44 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Thinkful, helping Thinkful to grasp the ad data more clearly.