Top Ads on Thermacell Outdoors

Thermacell Outdoors Background Introduction:

Thermacell makes the outdoors more enjoyable.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Thermacell Outdoors has been advertising and marketing on Facebook for many years. And Thermacell Outdoors has placed 55 of ads on the Facebook platform in the last month. In the past few years,Thermacell Outdoors has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Thermacell Outdoors on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Thermacell Outdoors. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Thermacell Outdoors.

BigSpy

1.Thermacell Outdoors Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Thermacell Outdoors  Thermacell Outdoors  Thermacell Outdoors
Page Categories  Sports & Recreation  Sports & Recreation  Sports & Recreation
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Thermacell Outdoors Marketing Objectives Analysis: 

Thermacell Outdoors has been operating in Sports & Recreation for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Thermacell Outdoors best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Thermacell Outdoors Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  No Spray, Scent Free  No Spray, Scent Free Sans vaporisateur, sans parfum 
Ad Copy Text  Keep your distance from mosquitoes in our legendary 15-ft zone of protection.  Create a silent, 15-ft, invisible zone of mosquito protection.  Les moustiques ne font pas le poids face au Thermacell Radius.
Link Description  Turn it on…MOSQUITOES GONE  Turn it on…MOSQUITOES GONE  Allumez-le...et les moustiques disparaissent
Website Link  www.amazon.com  www.canadiantire.ca  www.canadiantire.ca
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 77  62  62
Like 6815  940  5035

Thermacell Outdoors Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Thermacell Outdoors Top 1 ads got 6815 likes. Thermacell Outdoors uses a sentence with the finishing touch title: “No Spray, Scent Free”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Thermacell Outdoors shared 77 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Thermacell Outdoors should continue to optimize the ad content.

3.Thermacell Outdoors Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-14-2020-06-20  2020-06-10-2020-06-20  2020-05-21-2020-06-19
Landing Page Link  https://www.amazon.com/dp/B075SBMTQL?ref_=maas_adg_2C95041D0AE74B03E6CD9C5C9145468D_afap_abs&ref=mm_d3380136-534c-438a-b052-61968f54e587  https://www.canadiantire.ca/en/pdp/thermaccell-mr300-portable-mosquito-repeller-olive-green-0599860p.html   https://www.canadiantire.ca/en/pdp/thermacell-radius-mosquito-repeller-0591286p.html

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Thermacell Outdoors are successful.

Thermacell Outdoors Creative Analysis: 

Thermacell Outdoors placed a Video ad in 2020-05-14-2020-06-20, and got 6815 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Thermacell Outdoors Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,Canada  Armenia,Canada  Canada
Language  English  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Thermacell Outdoors has the best conversion in United States,Canada, and can advertise more in United States,Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Thermacell Outdoors Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-14-2020-06-20  2020-06-10-2020-06-20  2020-05-21-2020-06-19
During  38 days  11 days 30 days 
Like  6815  940  5035
Share  3926  415  6437
Comment  1738  195  1798

Advertising effectiveness is a direct manifestation of advertising. Thermacell Outdoors ‘s Top 1 ad received 6815 likes, 3926 shares, 1738 comments in just 38 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Thermacell Outdoors, helping Thermacell Outdoors to grasp the ad data more clearly.