Top Ads on TheWeb

TheWeb Background Introduction:

Search the web.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

TheWeb has been advertising and marketing on Facebook for many years. And TheWeb has placed 283 of ads on the Facebook platform in the last month. In the past few years,TheWeb has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for TheWeb on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for TheWeb. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from TheWeb.

BigSpy

1.TheWeb Top 3 Ads Basic Understanding

   top1  top2  top3
Name  TheWeb  TheWeb  TheWeb
Page Categories  Website  Other  Interest
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

TheWeb Marketing Objectives Analysis: 

TheWeb has been operating in Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. TheWeb best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.TheWeb Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Search For samsung galaxy Deals  Search for Rattan Furniture 2018 Suchen nach Bh Große Größen 
Ad Copy Text  samsung galaxy Special Offers | Top deals on Tech  ✨ Rattan Furniture - Find Amazing Offers Online ✨  no setting
Link Description  Top brands deals  New Arrivals Online - Dont Miss!  Die besten Angebote des Tages
Website Link  www.theweb.com  www.theweb.com  de.theweb.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 52  53  0
Like 0  19  0

TheWeb Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. TheWeb Top 1 ads got 0 likes. TheWeb uses a sentence with the finishing touch title: “Search For samsung galaxy Deals”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. TheWeb shared 52 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. TheWeb should continue to optimize the ad content.

3.TheWeb Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-02-2020-06-02  2020-04-27-2020-05-13  2020-04-21-2020-04-27
Landing Page Link  https://www.theweb.com/search?q=samsung+galaxy&au=11703689&tt=T0011746&qsrc=0&src=ss&fbclid=IwAR2IOCvHiinqPCkGBNL0ZXIWEasAru_xVpJBbuYlxl917icYBKvPTdhLHqw  https://www.theweb.com/search?q=Rattan+Furniture&au=11704380&tt=T0043072&qsrc=0&src=ss&fbclid=IwAR1djV2HrUHTlZyyTH8XfzmZC1nzJ6kiTGsjidU3RLvQOdpOk9XpT4e8VLE   https://de.theweb.com/search?q=Bh%20Gro%C3%9Fe%20Gr%C3%B6%C3%9Fen&au=11703707&tt=T0011619&qsrc=0&src=ss

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by TheWeb are successful.

TheWeb Creative Analysis: 

TheWeb placed a Image ad in 2020-06-02-2020-06-02, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.TheWeb Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Germany
Language  Dutch  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

TheWeb has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.TheWeb Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-02  2020-04-27-2020-05-13  2020-04-21-2020-04-27
During  1 days  17 days 7 days 
Like  0  19  0
Share  0  1  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. TheWeb ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for TheWeb, helping TheWeb to grasp the ad data more clearly.