Top Ads on ThePlace2B
ThePlace2B Background Introduction:
Family friendly South African themed country restaurant. Kids play area and soccer field. Fully licensed with craft beer and boutique wines.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
ThePlace2B has been advertising and marketing on Facebook for many years. And ThePlace2B has placed 3 of ads on the Facebook platform in the last month. In the past few years,ThePlace2B has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for ThePlace2B on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ThePlace2B. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ThePlace2B.
1.ThePlace2B Top 3 Ads Basic Understanding
|Page Categories||South African Restaurant||South African Restaurant||South African Restaurant|
ThePlace2B Marketing Objectives Analysis:
ThePlace2B has been operating in South African Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ThePlace2B best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.ThePlace2B Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Photos from ThePlace2B's post||Live Music with Simon Kelly - Sunday 14th April||ThePlace2B|
|Ad Copy Text||Join us in celebration of the women who love us like no other. Sunday 12 May, Mother's Day Buffet, f...||This Sunday Live Music with Simon Kelly from 12 noon. Hope you can come through and join us for an e...||It looks like a great afternoon. Why not come and try our unique tasting trays! Journeys End wines, ...|
|Link Description||N/A||Food||It looks like a great afternoon. Why not come and try our unique tasting trays! Journeys End wines, Agars Craft Beers and gins available!|
|Text Word Count||995||310||137|
ThePlace2B Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. ThePlace2B Top 1 ads got 3 likes. ThePlace2B uses a sentence with the finishing touch title: “Photos from ThePlace2B's post”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. ThePlace2B shared 995 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is MESSAGE_PAGE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ThePlace2B should continue to optimize the ad content.
3.ThePlace2B Top 3 Ads Creative Selection
|Landing Page Link||https://www.facebook.com/1790362124565568/posts/2349996841935424/||https://www.facebook.com/events/360995394757637/||https://www.facebook.com/LCEThePlace2B/photos/a.1790856781182769/2338600199741755/?type=3|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ThePlace2B are successful.
ThePlace2B Creative Analysis:
ThePlace2B placed a Carousel ad in 2019-04-22-2019-04-23, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.ThePlace2B Top 3 Ads Audience Analysis:
|Country||South Africa||South Africa||South Africa|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
ThePlace2B has the best conversion in South Africa, and can advertise more in South Africa in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.ThePlace2B Top 3 Ads Performance Display
|During||2 days||2 days||2 days|
Advertising effectiveness is a direct manifestation of advertising. ThePlace2B ‘s Top 1 ad received 3 likes, 1 shares, 0 comments in just 2 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ThePlace2B, helping ThePlace2B to grasp the ad data more clearly.