Top Ads on TheNewsMinute

TheNewsMinute Background Introduction:

The News Minute - Bringing news stories relevant from India, with a focus on South India.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

TheNewsMinute has been advertising and marketing on Facebook for many years. And TheNewsMinute has placed 63 of ads on the Facebook platform in the last month. In the past few years,TheNewsMinute has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for TheNewsMinute on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for TheNewsMinute. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from TheNewsMinute.

BigSpy

1.TheNewsMinute Top 3 Ads Basic Understanding

   top1  top2  top3
Name  TheNewsMinute  TheNewsMinute  TheNewsMinute
Page Categories  Publisher  Publisher  Publisher
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

TheNewsMinute Marketing Objectives Analysis: 

TheNewsMinute has been operating in Publisher for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. TheNewsMinute best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.TheNewsMinute Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Chennai lockdown: Here’s a list of services that will be available for residents  Bengaluru sees rise in patients with ILI turning positive for COVID-19: What to know 'No complete lockdown in Karnataka on Sunday': CM Yediyurappa confirms 
Ad Copy Text  Meat, fish stalls and slaughter houses to be shut.  Like COVID-19, ILI and Severe Acute Respiratory Illness (SARI) are respiratory infections, with symp...  The Karnataka government had earlier announced on May 18 that a complete lockdown in the state would...
Link Description  In view of the rising number of COVID-19 patients, Chennai and its surrounding districts of Kancheepuram, Chengalpattu and Thiruvallur will be under a lockdown from June 19 to June 30. The 12-day lockdown which is expected to be stricter than the previous editions has prompted many residents to leav...  In a span of a week, Bengaluru has seen a significant rise in the number of individuals admitted with symptoms of influenza-like illness (ILI) testing positive for SARS-CoV-2, the virus which causes COVID-19. According to M Lokesh, the special commissioner and COVID surveillance in charge from the B...  The Karnataka government has confirmed that the complete lockdown proposed for Sundays will not be followed this week. In a statement released by the Chief Minister's Office (CMO), it was clarified that the lockdown restrictions will not be followed due to public demand. "Chief Minister BS Yediyurap...
Website Link  www.thenewsminute.com  www.thenewsminute.com  www.thenewsminute.com
CTA      
Text Word Count 50  139  129
Like 26  517  1254

TheNewsMinute Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. TheNewsMinute Top 1 ads got 26 likes. TheNewsMinute uses a sentence with the finishing touch title: “Chennai lockdown: Here’s a list of services that will be available for residents”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. TheNewsMinute shared 50 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. TheNewsMinute should continue to optimize the ad content.

3.TheNewsMinute Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-17-2020-06-18  2020-06-14-2020-06-17  2020-05-29-2020-05-31
Landing Page Link  https://www.thenewsminute.com/article/chennai-lockdown-here-s-list-services-will-be-available-residents-126829  https://www.thenewsminute.com/article/bengaluru-sees-rise-patients-ili-turning-positive-covid-19-what-know-126514   https://www.thenewsminute.com/article/no-complete-lockdown-karnataka-sunday-cm-yediyurappa-confirms-125571

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by TheNewsMinute are successful.

TheNewsMinute Creative Analysis: 

TheNewsMinute placed a Image ad in 2020-06-17-2020-06-18, and got 26 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.TheNewsMinute Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  India  India
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

TheNewsMinute has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.TheNewsMinute Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-18  2020-06-14-2020-06-17  2020-05-29-2020-05-31
During  2 days  4 days 3 days 
Like  26  517  1254
Share  3  135  122
Comment  0  16  31

Advertising effectiveness is a direct manifestation of advertising. TheNewsMinute ‘s Top 1 ad received 26 likes, 3 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for TheNewsMinute, helping TheNewsMinute to grasp the ad data more clearly.