Top Ads on The Unit Store

The Unit Store Background Introduction:

THE UNIT STORE 店鋪地址及電話: 尖沙咀海港城海運大廈 3 樓 LCX 10 號鋪, 銅鑼灣希慎廣場 10 樓誠品 L1009 號鋪, 旺角朗豪坊 6 樓 L6-20 號鋪, 沙田連城廣場零售樓層 21 號鋪, 荃灣荃新天地高層地下UG35

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Unit Store has been advertising and marketing on Facebook for many years. And The Unit Store has placed 135 of ads on the Facebook platform in the last month. In the past few years,The Unit Store has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Unit Store on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Unit Store. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Unit Store.

BigSpy

1.The Unit Store Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Unit Store  The Unit Store  The Unit Store
Page Categories  Design & Fashion  Design & Fashion  Design & Fashion
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  shopify  N/A

The Unit Store Marketing Objectives Analysis: 

The Unit Store has been operating in Design & Fashion for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Unit Store best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Unit Store Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Photos from The Unit Store's post  The Unit Store Photos from The Unit Store's post 
Ad Copy Text  -  -  | 掀起一場小蜜蜂狂熱 - Olivia Burton 夢幻派對 | 首度推出 3D Bee 蜜蜂鏡子 HK...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.the-unit-store.com  www.facebook.com
CTA    SHOP_NOW  
Text Word Count 971  229  1331
Like 37  0  38

The Unit Store Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Unit Store Top 1 ads got 37 likes. The Unit Store uses a sentence with the finishing touch title: “Photos from The Unit Store's post”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Unit Store shared 971 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Unit Store should continue to optimize the ad content.

3.The Unit Store Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Carousel
Ad Time   2019-04-17-2019-04-23  2019-04-03-2019-04-23  2019-03-25-2019-04-23
Landing Page Link  https://www.facebook.com/1778494975771502/posts/2339471719673822/  https://www.the-unit-store.com/collections/olivia-burton   https://www.facebook.com/1778494975771502/posts/2325129874441340/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Unit Store are successful.

The Unit Store Creative Analysis: 

The Unit Store placed a Carousel ad in 2019-04-17-2019-04-23, and got 37 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Unit Store Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Taiwan,China  Taiwan,China  Hong Kong SAR,Taiwan,China
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Unit Store has the best conversion in Taiwan,China, and can advertise more in Taiwan,China in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Unit Store Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-17-2019-04-23  2019-04-03-2019-04-23  2019-03-25-2019-04-23
During  7 days  21 days 30 days 
Like  37  0  38
Share  1  0  3
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. The Unit Store ‘s Top 1 ad received 37 likes, 1 shares, 0 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Unit Store, helping The Unit Store to grasp the ad data more clearly.